sales & marketing |
Boston, Massachusetts (USA) Police Department are to force all
licensed cabs to be on radio. Under new rules soon to be implemented, every
licensed taxi operating in Boston must join one of the six recognised radio
circuits. Not only will they have to pay up to $80 a week in subs, but they
must re-paint their vehicles to conform to one of the six team colours. Forbidden From Using Two Way Radio During 1986 I was in New York attending an ITLA conference when the-then
Mayor introduced new regulations which forbade Yellow cabs (ie medallions
which are on par with the licensed cab in London) from using two way radio
to procure business. His reasoning was that Yellow cabs should work the
streets and radio cabs should be for people who wish to book over the phone
or operate account work. These regulations are still in force today and
because of it, the emergence of a growing number of quality and very
professional radio taxi companies, operating sedans. limo's, bikes and para-transit's. |
particular stand. On To The Nitty Gritty! So what is the relevance of the above? Well under normal circumstances, very little, accept that systems that operate in other countries are sometimes studied when looking to introduce new methods here. And with our trade soon to undergo radical changes and possibly new traffic schemes as well, people within the trade should be equally knowledgeable of the systems that operate elsewhere and be prepared in case:
For the licensed taxi trade in London to be a success and to remain the
envy of the world, it is to a large extent in the hands of yourselves.
Your cab is a business and you yourself are a businessman, (or woman)
although for some strange reason, a lot of cabbies don't see it that way.
Many think because they are in the service industry, that they are
inferior. An attitude recently endorsed by the editor of a trade paper who
believes that no one has a good word for the cab trade and that we are
treated like peasants - which is absolute nonsense. Others in the service
industry such as doctors, nurses, hoteliers, police, lawyers, dustmen and
postmen etc don't think that way. So why should a cab driver? |
"Going To A Wedding, Driver?" Recently I was picked up by one of our drivers who was a model example of
what the trade needs to be a success. He arrived promptly, he was friendly,
courteous, had an immaculately clean cab and was so smartly dressed that I
jokingly asked him if he was going to a wedding. What's more, his book
showed he did a high percentage of account work. He was a credit to our
society and the cab trade. I was so impressed, as I'm sure our clients were.
That's quality service leading by example. I told him that if we had 1700
like him, we could demand £15 minimums and leave the private hire for dead
- and I meant it. Several years ago, I introduced our executive service
which was non rejectable and carried a £5.00 premium. When marketing it, I
aimed the service at the MD's of all our clients and during the first month
I opened over 600 accounts. Which proves if the quality of service is high,
clients will willingly pay for it. And Finally... Finally on a lighter note: Remembering this German system reminds me of an amusing incident that happened when I first lived in Hamburg. A work colleague loaned me his white VW Beetle. I arrived very early at the car park which was completely empty but I didn't take care to notice exactly where I parked nor note the car registration number. When I returned to collect the car in the evening, practically every floor of the entire car park consisted of white VW Beetles! I ended up sitting in the freezing cold for hours waiting for the park to empty....! Allen Togwell |
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