Dial-a-Cab’s new Roman Way Manager, Tom Whitbread, let a few people know that he was still around after leaving the Complaints department – 153million of them!
   As you may have seen if you are a reader of the Sunday Telegraph, the article on 15 April asked Tom about theatres and ticket agencies giving away free tickets to our drivers so that they can hopefully recommend shows and give a first hand report to their passengers and prospective show ticket buyers (I had those cabbies in the back of my theatre).
   Interviewed by the paper’s Arts and Media Editor, Chris Hutchins, Tom explained that allowing cab drivers to see the shows and pass on their review to passengers can be a much better way of spreading the word than by them reading what could be a biased report in a paper or magazine. The Sunday Telegraph article had a photograph of a taxi roof sign and a Guys and Dolls still, but their Internet website version (www.telegraph.co.uk) had the photo published on this page of four Dial-a-Cab drivers – including Tom.
   The article, in which Tom referred to DaC drivers as "ambassadors for the theatres," also referred to a review in Call Sign at the beginning of the Rat Pack run (by Gerry Dunn MBE S84 who wasn’t named) which 
 

A FUNNY THING HAPPENED TO ME

…whilst going to Roman Way

L-R: Louis Loizou (T58), Mickey Tarbuck (L41), Tom Whitbread and Paul Clark (J86)
L-R: Louis Loizou (T58), Mickey Tarbuck (L41), Tom Whitbread and Paul Clark (J86)
Photo courtesy Sunday Telegraph

ended up outside the theatre with the rest of the media reviews. That
show was scheduled to run for 6 weeks and ended up lasting over 4 years with the theatre manager of the time claiming in this magazine that DaC drivers passing the word had a big impact on the show’s success.
   Within a few hours of Tom’s interview appearing in the Sunday telegraph, the BBC World Service had picked it up and were on the phone to Tom for an interview with reporter William Edmundson.
   Tom told Call Sign:
   "I don’t care who it is that wants an interview so long as I can promote the name of Dial-a-Cab. If it is BBC World Service, so

 much the better because their interviewer told me that their listenership is around 153million and hey, that’s some coverage! People already read Call Sign magazine’s on-line version all around the world, so we must by now be the most well-known licensed taxi company in the world."
   The article, which described Tom as the ‘go between’ twixt DaC and theatreland, went on to give Tom’s review on 5 of the top shows. It will be interesting to see if any of the theatres concerned put his name up with the rest of the reviews because he raved about 4 of them – Guys and Dolls certainly won’t though ("disappointing for me!")…
   Tom ended by issuing a plea to our drivers:
   "Those who give us these show tickets are kind enough to let the driver take their wife with them, but we still have some rather greedy drivers who want to take all the family including aunts and uncles. Some have even been taking tickets and not going to the show, but getting them for their wife and a friend. This is not the object of the exercise – it’s for the sole purpose of us advertising the shows whilst working and carrying potential theatregoers."

DARREN COMPLETES HALF MARATHON

DARREN

In aid of St Francis Hospice and to remember DaC’s Colin
  
Dial-a-Cab driver, Darren Dennis (W65), recently ran in the 26th Brentwood half-marathon to help raise funds for St Francis Hospice in Havering-atte-Bower, Essex. He is also ran in memory of a former DaC driver and good friend, Colin Starr.
   He told Call Sign:
   "The race began at 10am with a record number of entries estimated at around 2,500. It was a lovely day for March as I ran through the Essex countryside. I had lots of support throughout the race and it really helped spur me on, something that to be honest I really needed as the final two miles were uphill and the temperature was beginning to warm up. I virtually stumbled across the line in 2 hours and 7 minutes and proudly accepted my medal. I just wished I hadn’t eaten that curry the night before!
   I would like to thank both Call Sign and Dial-a-Cab itself for sponsoring me and indeed, to all the cab drivers who dug dip to help me raise money for such a worthy cause. A special thank you as well to Sue Starr for all her support.
   I hope that Colin was watching me suffer as I crossed that line and that perhaps he thought that I’m not such a bad chap - even though he was a gooner!
   I am hoping that my final total will be around £700."
  
St Francis’ Hospice does much good work to help those with terminal illnesses, their aim being to alleviate suffering regardless of whether physical, emotional, social or spiritual so that they can give patients the best quality of life possible for however long that life may be. They care for more than 1,400 patients and their families each year at a cost of £4.9million to run all the St Francis services, ensuring that loved ones get the care they need 24/7.
   If you would like to make a donation, you can phone on 01708 723593 and their fundraising staff will help you to make an instant donation or you can send a cheque
to:
Saint Francis Hospice, Freepost, The Hall, Havering-atte-Bower, Romford, RM4 1BR.

   Photo: Darren stops briefly to pose for Call Sign. In addition to running for St Francis Hospice, his top shows former DaC driver Colin Starr in whose memory Darren was also running…

 

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