Although it has only been two months since we last spoke, so much has happened in that time...
   Rather than dwell on the recent atrocities, I’d rather focus on the amazing teamwork we experienced here on 7/7. In this business, we find that crisis management is a way of life and also one that is our niche. It has been amazing to receive so many letters of thanks from our clients commending all our efforts, given that we were working under the most extenuating circumstances.
   I would also like to thank our drivers for the excellent service that we are consistently delivering to our customers. With so many more new accounts on-board, the feedback from our new clients has been excellent with teething troubles kept to an absolute minimum. There are definite moves away from Private Hire back to Licensed Taxis again, so look out for new accounts around the West End! I’ve been told that the reason for this is due to PH’s poor overall service. It appears that not only are they not delivering vehicles at the right time, but they have administrative problems with invoicing and data, which begs the question; is it all about cost? Whilst cost is still a huge part of the decision-making process, being able to deliver a comprehensive package to our clients is where we excel, not only over Private Hire, but also our Taxi rivals.

Matrix et al
I went to see the Radio Taxi Group’s Matrix launch and of course we wish their team well with it, but I have to report that I – nor anyone that I spoke to outside of RTG - didn't see anything new and certainly

SELLING DAC WITH LYDIA

nothing that Concierge is not already successfully delivering. We led the field before Matrix and we still do...
   I am always trying to plug the gaps requested by drivers ie the west end and weekend work. With AMV coming on-board (NW1W), please watch this space. With more disruption expected on train services, expect lots of weekend demand, during August and onwards. However, should you feel there are pockets that you would like to see the Sales Team focus on, please don’t be shy; call me 0207 251 0581 ex 671 or email lydiaf@dialacab.co.uk.
   With so many accounts opening and of course our being busier all round (especially with the recent concerns about using public transport), I can only implore you to support radio work - there are some cream trips out there and all we need is the coverage, regardless of the origin of the booking. We continue to see Private Hire contribute massively to our growth and I believe that partnerships are a healthy way to do business, whether it is with our clients or indeed, a third party. Needless to say, I would ask that you support one and all.
   I just have to share with you the way the recent two-minute silence made me feel. Firstly there was sadness, then anger, but then just this sense of pride in being a Londoner. There were so many people along the streets around Old Street - reflective of what a barbaric and senseless act this was. I cannot begin to understand the pain and grief caused to the families; however, I do know that for two minutes on that day, the whole of Europe
Lydia

understood their pain.

DaC Golf Day
I’d also like to say a big thank you to all our clients who supported the DaC Golf Day. Even though it was around 200 degrees in the shade, we had the best day and raised £4k for the Albany Children's Charity - a great effort all round. Congratulations to the Call Sign team who took the four-ball title. Alan Fisher will make sure we never hear the end of it! It was a great day, so please get your teams ready for next year!
Finally, I would like to acknowledge the efforts of the Sales Team in particular Natalie Ezekiel. As you know Natalie joined our floor around a year or ago and albeit it reluctantly, has proved herself by winning some fabulous accounts worth over £400k to date. People buy people and I believe we have the cream of the crop...
   Stay healthy, happy and safe, please support the radio and keep those possible account leads coming…

Until next time...
Lydia Foulkes
DaC Sales Manager


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