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Most modern transport organisations are constantly informing and
reminding both current and prospective new clients just how good they are
and Dial-a-Cab are no different in that respect. But there is one direction in which DaC really is several31teps above the opposition and that is in our technology, which is far and away above that of any other taxi organisation in this country and possibly Europe. With that in mind, Dial-a-Cab recently sent out an excellently produced Direct Mailshot to prospective clients featuring a self-loading CD, which in a relatively short 3 minutes and 20 seconds, shows clients just how advanced both the driving and dispatching sides of our organisation are. No doubt the CD information could have been substantially longer, showing not just the driver using the new terminal and the Call Centre operators surrounded by modern technology, but also how |
Dial-a-Cab and the
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 The cover to the CD & DaC presentation clients can use Internet access to monitor their account and indeed, just
how proficient all our departments are, but most PR companies will tell you
that this type of visual marketing exercise needs to be short, sharp and to
the point. And that is exactly how Allen Togwell - who produced it in-house
- has kept it. |
eight-sided information-filled wrapper to the CD does contain 12 pages of
information and photos which give the reader, having watched the CD, a
unique insight into how Dial-a-Cab operates. Information on smart cards, credit cards, charge cards, real-time booking, e-billing, using our account facilities when outside of the UK, a general history of DaC and much more is all contained in the cleverly designed wrap which looks no bigger than an envelope! A letter accompanies this Direct Mailing from Lydia Foulkes in the Sales Department giving among other things, details of our website. All in all, this package is an excellent testament to a company whose technology has come on so incredibly in such a short period of time. It certainly is a world of difference... |
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