DAC AT THE WESTMINSTER TAXICARD USERS FORUM

On Monday June 2, the Dial-a-Cab Board of Management and Carole Carpenter, DaC's Senior Account Manager for the Westminster TaxiCard, together with various members of the DaC staff and six Dial-a-Cab drivers, were invited by the head of the Westminster TaxiCard, Michael Dwemoh, to meet over 70 regular TaxiCard users in an open forum to discuss usage and also to participate in a question and answer session at the Abbey Community Centre in Great Smith Street, SW1.
   Spread over a two-hour period, cardholders aired their views as to whether the service on this account could be improved. It also enabled them to bring any problems that they may have encountered to the attention of the Dial-a-Cab team. Call Sign is pleased to report that around 85% of the cardholders used their time to praise DaC and spoke with high regard of the service they receive from the staff and drivers that many now know on 
first name terms.
 Tables of 8-10 people included a DaC Board member, a driver and member of staff, took and answered all types of questions.
   It became clear that the biggest concerns were of high meter fares for evening users since tariff 3 was introduced, excessive run ins and occasional lack of contact at times between driver and passenger.
    Allan Evans stressed that tariff 3 was a TFL directive and that users should give as much detail on their bookings as possible to help both Call centre and driver, something Allan claimed wasn't always the case. There were some smaller problems that were dealt with in a friendly and positive way by all members of the DaC team.
   Refreshments were served mid-way through the session and then the floor was opened for Brian Rice and a small handpicked panel to spend the last 30 minutes in open debate. It was a serious discussion, but one that always remained friendly. It was finally brought to a
conclusion with a summing-up from the head of the Westminster TaxiCard scheme, Michael Dwemoh. Mr Dwemoh also told Call Sign that he was very happy with the way the meeting went - so delighted that he announced that it was to become a regular event.
   The meeting was considered by all to be a great success and considering that over 700 TaxiCard trips each day are covered, this account is generally in excellent working condition. There are some issues that may need addressing in the future to improve further the levels of service from all sides, but it was gratifying to hear that the vast majority of users are delighted with the service that Dial-a-Cab offer. Many present were quick to point out that our service is not only a great help to them, but also a necessity.
   After the meeting, many of the cardholders present asked Call Sign to pass on their thanks to both staff and drivers - something we are happy to do.

LONDON TAXI FARE INCREASES - THE LTI VIEW

Nicki Websper, Sales and Marketing Director at London Taxis International, speaking about the recent rise in taxi fares, recently told the national press:
    "Consumer research undertaken by London Taxis International (LTI), the manufacturer of the purpose built London Hackney carriage (taxi), has highlighted passenger satisfaction with the good value offered by taxi fares. Both passengers and drivers report that taxis are seen as the safe option with highly regulated vehicles and drivers."
 journeys less than 2 miles in length. Unlike private hire services that quote a minimum fare normally of £5, a taxi can be hired for as little as £1.40 with the regulated fare for a 2
   mile journey working out at £4.80."
   She ended by saying: "Usage of taxis - a key form of personal public transport - is set to continue to grow. This growth is driven by the value, safety and comfort delivered to

Nicki Websper

  passengers. Taxis provide the vital link between major transport interchanges such as airports and railway stations."


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