CUSTOMER SERVICE / SPECIAL PROJECTS
Gripes!
We are still getting some gripes from clients when visiting their offices and this doesn't really get any prospective meeting off to a good start! I know and you know that the majority of our drivers do their very best to provide a taxi service that is second to none and in the main we successfully achieve that, but as Allen Togwell often says, it only takes the actions of one driver to lose a big account.
   In my last Call Sign report I mentioned the fact that drivers were running in with more than £3.80. According to reports, the meter reading is sometimes £7 to £9 when the passenger gets in to the taxi. I do appreciate that passengers do sometimes keep you waiting for whatever reason; nevertheless you must do a NO SHOW request every 15 minutes. If you still think you are waiting longer than necessary, contact the dispatcher, it can save you grief in the long run.
   All information you send via your terminal and / or the voice channel can be clarified to the customer at a later time and in addition, many of our clients now avail themselves of DaCport. This is a management information tool, which enables them to monitor various aspects of their taxi usage including waiting time.

Arguing With Passengers
Another issue that is still a cause for concern, involves drivers arguing with passengers regarding trip costs - for example about a fixed price and the route taken.
  You must remember that your passenger may not even be aware of any special

 Mike Son
 
arrangements made between our sales team and the account client, a fixed price being one such example. So please do not discuss costs or any other special arrangements you think we may have with the client. We know that there are many frustrations involved with taxi driving and that is without the sometimes-appalling traffic conditions, but it really isn't in your interest to argue with the passenger - even if you consider they are wrong. It doesn't do you - or the customer for that matter - any good at all. Keep your cool; in the long run 'the less said the better'.
   The team and I are continuing to visit account customers, hopefully resolving any problems they may have and generally helping them to manage their taxi usage.
   Your support, your courteous behavior and keeping those run-ins down is going to be of tremendous help to us. I know that this month's column is turning into something of a moan, but generally we really do give a great service and many clients are happy to tell us so, however cost will always be an issue...

P.C.O Open Day
As you will have read elsewhere

 in this issue of Call Sign, Dial-a-Cab were invited to participate in the recent PCO Open Day. There were quite a number of exhibits - many of them extremely interesting - however I was rather disappointed that not all the radio taxi services participated. Nevertheless it was a good day and my thanks go to Roy Ellis and Peter Bentley for their consideration and organisational skills...

Taxi Driver of The Year Competition and Trade Fair
Again, you will have read in Call Sign and the trade press in general that this year's Taxi Driver of the Year event will take place at Olympia on September 1st 2002.
   I am please to tell you that Dial-a-Cab will again be represented, both as one of sponsors of the competition and also within the trade fair itself. We will be showing you something quite different to previous years; something we hope that you will find to be fun and also practical.
   As well as the competitions, support services and the taxi trade charities, many new exhibitors will be participating.  There will be lots of things for the children to do while the parents can enter a competition giving them the opportunity of winning a car or even watching a fashion show. Russell Poluck and his team are pulling out all the stops to make this year's Show a really super event. On behalf of the Chairman, the Board and all associated with Dial-a-Cab, we wish everyone a successful and enjoyable day.

Mike Son


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