LTI launches new silver SE model

LTI LAUNCHES NEW SILVER SE MODEL
London Taxis International has introduced a new top of the range Silver SE model.
   The 'cool' looking vehicle boasts a range of standard features which have been specifically selected to make the Silver SE stand out as a more stylish and more comfortable taxi to drive.
   For a start, LTI has made available a choice of eye-catching metallic paint as standard and created a brand new Platinum Silver metallic, a colour which is only available on the Silver SE. Silver body paint is currently the most popular choice in Europe.
Driver and passenger comfort have been further improved with the installation of full air conditioning to the front and rear compartments. Plus, easy listening has been 

enhanced as a result of a 6-disc CD autochanger and radio cassette with mute facility. Other standard features include fully colour-coded bumpers and side rubbing strips, and an elegant "Silver SE" boot lid badge.   The Silver SE represents remarkable value for money for the driver who is looking for an upmarket image and the extras in a vehicle that make a real difference to driver and passenger comfort, and add kerbside appeal.
   The Silver SE, which complements the existing Silver and Bronze models, is now in the showrooms of every LTI Main Dealer and is ready for test-driving.

LTI IMPROVES WARRANTY COVER ON NEW TX1's

TXI manufacturer announces 'no price increase' for the third year running

   London Taxis International has announced a new standard warranty package that will further improve the value of every new TX1 and give added 'peace of mind' motoring to taxi drivers.
   Customers taking delivery of a new TX1, registered on or after 1st September 2000, will benefit from greatly enhanced warranty cover of 100,000 miles or two years, whichever occurs sooner, on all original mechanical and electrical components and paint and body items. The previous TX1 warranty covered vehicles up to 40,000 miles or 12 months.
   In addition, the TXI manufacturer is delighted to announce 'no price increase' for the third year running. So, in real terms and taking into account inflation, the retail price of the latest TX1, which benefits from a superior specification than the launch vehicle, has actually fallen in price and risen in value.
   Speaking to Call Sign, Terry Fryer, Director of External Affairs for London Taxis International commented: "The new improved warranty cover is offered at no extra cost to owners taking delivery of a new TXI on or after 1st September. This coupled with the fact that LTI is holding the price of the TX1 for the third year running means new owners are getting a far better deal and a far superior taxi for their money than ever before."
   Since it was launched in October 1997, the TX1 has gone from strength to strength in reliability. This was a key reason for LTI further extending the warranty cover to 100,000 miles or two years. At the same time, the TX1 manufacturer has constantly strived for greater production efficiency and better build quality, enabling the company to keep prices at the same level.

£5,000 WORTH OF TRAVEL VOUCHERS TO BE WON IN TX1 TEST DRIVE BONANZA

   To mark the launch of the 2000-2001 TX1 sales drive, London Taxis International is kick-starting the campaign by giving away a total of £5,000 worth of travel vouchers in a test drive bonanza.
   Ten fabulous draw prizes of £500 Thomas Cook Worldwide Travel Vouchers are up for grabs for ten lucky drivers who take to the wheel of a new TX1 between 1st September and 1st October 2000.
   With one major prize for each of the ten LTI Main Dealers - and for just one month only - there is a superb chance of winning for any licensed taxi driver taking part.
   What is more, the Thomas Cook travel vouchers are far better than any 'money off' holiday deals. The winning vouchers can be used as part or full payment for any holiday or service offered by any Thomas Cook outlet or Thomas Cook Direct. So, if the winners choose a flight or holiday costing just £500 - then there is no money to pay. And because the vouchers are valid indefinitely, they can be used this year, next year, or whenever.
   Speaking to Call Sign, Terry Fryer, LTI's Director of External Affairs said: "The excellent chances of winning what could amount to a return air ticket to Australia for instance, will make a test drive in the TX1 a doubly exciting experience,"

CONDITIONS OF ENTRY
* One Prize Draw per LTI Main Dealer
* No purchase necessary
* One prize draw entry per person
* Open to licensed taxi drivers over 18 years of age
* Draws will take place on Friday 6th October 2000
* Winners will be notified by post within a week of the draw date
* Full list of Prize Draw Rules are available from London Taxis International Marketing Department, or any LTI Main Dealer.


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