staff training department

There have a substantial number of system updates since my last Call Sign article, which was at Christmas 1998. All these updates have associated training programmes and are always user friendly for telephonists. Very rarely do they affect drivers.
   One example is with Code 77, which has involved rather a big upheaval among our call takers. Perhaps in past years, it was not quite so important for office staff to understand the way drivers operated, after all they were just providing telephone bookings for drivers to cover. They didn't really need to know why or how drivers worked, just so long as the work was covered. Our training now has a closer link to the driver's needs and especially so re Code 77.
   Call Takers now have to put in a destination zone and whereas most London codes are automatically entered via the V6 system, if, for example the destination was somewhere in Hertfordshire and the code was NN99, the computer may not be programmed for it and the telephonist wouldn't necessarily know. So they have to be made aware of what NN99 is and why. That has been one of the bigger problems - especially for the newer staff of whom we have had quite a few recently. Validating the pick-up point is quite often a doddle compared to doing the same for the destination.
Melissa Khan

We try not to use As Directed for any reason other that its correct usage, but there are a few trips where AD has had to be used because the call taker has been unable to trace the destination. This happened recently and the job ended up in High Wycombe. Obviously an excellent trip, but not if you live in Romford! The call takers always try to put the destination zone in but as always, if you accept an AD trip, you must be prepared to go wherever it takes you.
   We have also updated the facility whereby clients can order a return cab at the same time without going through the normal booking procedure. This update has been of particular benefit to Westminster Taxicard holders who are keeping hospital appointments and know when they will be needing a return trip.

Customer Service Training
We recently carried out a Customer Service-training program which partially used video recordings based on 

Chinese whispers. Every member  of staff was involved in the three hour course that was designed to demonstrate how easy it is to  think you are listening to someone and taking in whatever they are saying, whereas in reality they were catching small bits and putting it together in the way they thought it had been given. While this system can be very amusing, it ably demonstrated how closely call takers must listen. It is important to remember that unlike most call centres, we have TWO sets of customers - passengers and drivers! Most call centres just have their customers and that is it. 
   Keith Cain and I went out and looked at quite a few customer service videos and finally selected one. While I believe that staff actually enjoyed this part of the course, it also demonstrated the point well. It can sometimes be extremely difficult for telephonists who occasionally have to explain to a client why there is a delay to their cab, and it is very important that they keep their cool. So the video came in useful.
   In my opinion, the customer service element in the Call Centre hasn't always been as satisfactory as it should have been - even though that may have been through a minority, they were the staff that clients remembered. However, I believe that our customer service it is now first class and our on-going monitoring program shows this well.

Melissa Khan
Senior Training Co-ordinator
 

Dial-a-Cab Football

The Dial-a-Cab football team continues to march on and since the last issue of Call Sign, have won every match they have played - although one was cancelled as their opponents failed to show up. According to the Lunchtime League's five-a-side rules, that gives DaC a 5 - 0 win!
   However, in the other three games since the March issue, DaC have won convincingly and are now five points behind the two leaders with two games in hand.
   NatWest GFM were the first to feel the wrath of the 'cabbers when they went down by 7 goals to 4. Although the 'cabbers defence can be accused of leaking recently, their concept of total football means that they believe that they will always score more than they let in - a la Ossie Ardiles stint as Tottenham manager.


A quick discussion on tactics

   Three weeks ago against General Global, we destroyed them scoring 8 super strikes yet still let in two goals against the weakest attack in the Lunchtime league.
   Perhaps the best example was in last week's match against The Zeds. Stuck towards the foot of the table with nowhere to go, this was their cup final. Once they were 5 - 0 down, their enthusiasm faded and their lowly position showed. When our tenth goal

went in, they were playing like old men. Still we kept pumping the ball into their half until we reached our fifteenth goal and eased up with super Trevor Smith (V78) scoring yet another double hat-trick!! However, we still let them score four! Some may say that 15 - 4 is an emphatic win. But the 'cabbers are still capable of letting in unnecessary goals.
   By next month we will have played both Broadgate Celtics and CWB - the two teams above them. Two wins would probably win us the championship and as team captain Lee Morland told Call Sign: 
   "If we continue to score more than we let in, then there is no problem. We are constantly the team that draws the largest crowds on matchdays, so we must be doing something right!"

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