Media Watch
Dial-a-Cab usually appear somewhere in the media each month. It seems that the
worlds press, glossies and multi-media organisations now look at Dial-a-Cab as the
representatives of the London Cab trade.
If you see mention of DaC in the press or TV - local or national level - let
Call Sign know and it could be included in Media Watch
Business News
At the time of the budget, national newspaper, Sunday Business, asked Dial-a-Cab Chairman Brian Rice to comment on
what financial changes he would like the Government to implement.
Alongside other major organisations such as British Steel and British
Airways, Brian explained that, providing taxis were exempt, he thought a road pricing
policy in London would help ease the Capitals congestion.
In addition, he said that more revenue should be spent on public transport
and went on to explain why the rising diesel tax was very unfortunate as most diesel
vehicles are more fuel-efficient than petrol-driven alternatives and that the high number
of people using taxis was a good barometer of economic activity.
Once Again With Blower
With its huge readership, the Evening Standard once
again showed Dial-a-Cab to be the face of the London cab trade with its latest Blower
cartoon. Combining two stories in his cartoon, Patrick Blower has again
shown millions of Londoners that 253 5000 is the cab number
to dial.

Courtesy of the Evening Standard
Grappling with the Media
Taking the Editor back to some of his earlier roots, he was approached by L!VE
TV to do an interview that went out in mid-April concerning the state
of British wrestling. Taking place at Cabot Square, the price of success took hold when
the TV company, at the Editors request, tried to film our cabs outside numbers 25
and 1. Cabs were coming and going like blue-tail flies to such a degree that every time we
approached the ranks, all the cabs had been pulled off with radio jobs and all that they
were left with was a shot of his own cab and logo as he pulled away!
They say that theres no such thing as bad publicity, however, as the
Editors appearance came between the L!VE Financial Report read by a buxom, blonde
lady who slowly stripped to her undies and an edition of Ladies Topless Darts, we cannot
help but wonder! |
Bernie Pressman looks at
the origins of some more famous phrases

MIND YOUR LANGUAGE
Following last months misuse of words and schoolboy howlers, I hope you will find
this months offering interesting and entertaining.
I particularly like two notes that parents sent to teachers explaining
something about their dear children.
Dear Miss Jones,
Please excuse Sandra being late. She was waiting for the bus at twenty to nine, but came
back to use the toilet and missed it.
Dear Miss Jones,
Sorry Alan was away last week, but with all the wet weather, he has had diarrhoea through
a hole in his shoe.
How about these beauties - because it really is so easy to make just a simple mistake.
The pope is inflammable.
Macbeths courage failed him at the last minuet.
Vikings could sail up rivers because they had whores.
I know that my reindeer liveth.
And this famous bit of news from the middle east originally put out by the infallible BBC
news department:
"Lesbian forces are moving down from the north towards Israel".
In fact, if you go to the wonderful BBC Experience (attached to Broadcasting House in
Portland Place) you can actually hear that last item read out in a news bulletin in their
bloopers secretion - sorry, that should be bloopers section!
Easily done, though
!
"For my birthday, I'd like a long sleeved cardinal to keep me
warm" is another cracker.
Or, "Weve bought a beautiful three piece suite in stimulated
leather."
And for those who like their leisure, how about:
"There is nothing I like more on a lovely evening like this than a long,
cool, John Thomas.
Most families have problems like this one:
"My niece is going to apply for a divorce because her marriage has never been
consumed."
I've got a few more but I'll save them for next time, meanwhile here are a few more
meanings of phrases that I've found.
When you say that someone is well heeled, it doesnt mean that
their shoes are in good repair. It originates from the bad old days when we had cock
fighting and steel spurs were attached to the birds feet to turn them into killing
machines.
And if you are driving your cab hell for leather you would think that
this had something to do with leather, but no! The original phrase was all of a
lather meaning fast and furious.
We have all seen magicians on TV using the phrase hocus-pocus when they
do their tricks, but did you know that it came from a Norse wizard named Ochus Bochus and
is just a corruption of his name? Well, you do now!
More next month
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