sales & marketing |
Deutsche Bank. In answer to the rumours and counter rumours circulating within the
taxi trade concerning Deutsche Bank’s future taxi suppliers, I wish to
confirm that as from 7 June 1999, Dial-a-Cab will be the sole supplier of
taxis to this most prestigious client. I’m sure I speak for all of you when I say we are absolutely delighted with this decision, particularly as the Deutsche Bank Group - which also includes Morgan Grenfell - is likely to be the largest single user of taxis in the UK. Needless to say, to be awarded a contract of this size will demand a huge commitment by everyone associated with Dial-a-Cab, from the Board of Management, staff, and of course all of you at the sharp end, our drivers. Dare I say it, but those of you that don’t know the address of Deutsche Bank, it is 23 Great Winchester Street EC2, probable pick-up in London Wall. Not wishing to take the gloss off such a momentous occasion, I feel it necessary to remind all of you once again that it can take literally months of hard work by the sales team and everyone at board level to acquire an account of this magnitude and just one driver, five minutes to close it. Every single one of you has a part to play in securing the Deutsche Bank account for the future and meeting the standards we have committed ourselves to - from covering the work, having a clean cab, displaying the new door logos, being of smart appearance and above all being helpful and courteous. From the comments I hear regularly from many of our other clients, I personally have absolutely no doubts about the vast the majority of you meeting the task required, its the small minority that we all need to convince to either to play their part or make way for those on our waiting list who will. Special Needs Account |
Whilst on the subject of this particular account, I had
a driver approach me during the month asking if he could be compensated
for the damage caused to his cab because the passenger door had not been
closed properly. Requests for compensation for damage to a taxi whilst on
a credit ride are fairly common from our members, many of which are not
easy to resolve. Door Logo’s. |
I know I keep going on about
promoting your society and the perils facing your trade when private hire
is licensed, but unless this apathy changes and soon, your core business
will erode so quickly that you won’t know it’s happened. Yes, there
will always be work on the street and that’s all you will have,
shoppers, stations, locals, in other words, scraps. I know for a fact that there are entrepreneurs, big money men sitting just waiting to invest in mega-taxi businesses that would incorporate limo’s, un-plated TX1's, courier bikes, mini buses etc etc, offering a service that the large corporates will jump at. Incidentally, the comment I made in a previous report about a large corporate company saying they would use mini cabs if they could find a company big enough, was not referring to one of our existing clients, but one we were trying to get. However, that is not to say our clients would be safe, because they wouldn’t. They will go simply because the apathy in our trade will encourage them to do so. Apathy is endemic in our trade, 50% of our own members not bothering to return their ballot forms is a prime example, it is a cancer and we all know what cancer does, it destroys. Unfortunately, there are some cabmen of an age where they have only a few years left in our trade and can’t be bothered, just as there are a few of a younger age who are just plain selfish. Unlike our two main competitors, we have the luxury of a waiting list of new drivers eager to get onto the best radio circuit in the capital and we can be selective in who we take on. We can select candidates who are good credit men, candidates who are prepared to carry our corporate branding, candidates who are prepared to be courteous and presentable etc, all simple attributes and the only attributes necessary to make your circuit a success, the trade a success and above all, each and every one of YOU a success. That is all private hire will have to offer, because they won’t be any cheaper - far from it. What they will offer is PROFESSIONALISM, which is something we have in abundance but can occasionally lack. Those of you that have no future in the trade, those of you that can’t be bothered, those that have no vision, those of you that seek only to destroy rather than build, please leave the circuit and make way for those that want to achieve the best our trade and their Society can give. Obviously there are many reason’s why some of you are not carrying our new logo, reasons not necessarily attributed to apathy. So as a little extra incentive to make that short journey to Roman Way to either have a logo fitted or an old logo changed (remember if it’s a changed logo and we damage the paintwork, we will meet the cost of a re-spray), we have introduced a special extra draw in addition to the already-special June draw that we have in conjunction with SkyDigital.. The extra draw is a £300 prize to the first call Sign out of the hat of those drivers who have had a logo fitted during the month of June. Allen Togwell |
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