Our stand consisted of various new graphics, highlighting our recently refurbished Call Centre, a prototype of new MDT's, real-time bookings via the Internet etc. A goody bag made up of
DAC AT FLEMINGS
ANNUAL TRADE FAIR
In recent years, trade fairs, vendor symposiums and individual seminars are becoming increasingly popular amongst the large corporates. More and more clients are recognising the need to generate closer associations with their suppliers, to create better relationships, a greater understanding of each others needs, a common code of excellence and an emphasis on making contracts more win-win rather than the bog-standard contracts of the past which were primarily supplier orientated.
It is gratifying to note that when David, Keith and myself first visited a vendor symposium several years ago, we discovered what was to prove a very important area in our sales portfolio that, up until then, had received little consideration. Being already aware of the fact that quite often a client will reluctantly stay with their present supplier even though they are
But achieve it we did. Clients today are extremely impressed with the work we put in to make moving their account to us simple, pain free and seamless. Obviously each client is different, but basically the areas we concentrate on are designated management personnel and numerous management stats, many of which are offered only from DaC and most noticeably, the pro-active and visibly appreciated in-house seminars that we arrange at the clients premises which allows us to meet and talk with heads of personnel and those members of staff authorised to use our service. Also the specially produced bespoke designed booklets which we distribute to every member of staff explaining our service and consisting of answers to the most common questions expected of the client when changing to a new supplier.
When one considers the thousands-upon-thousands of personnel we transport throughout the year, it is surprising how few of those staff members have any idea about our company, the size of our fleet, the technology we use or the size of our premises. On that last point, the common perception amongst many of the staff and senior management is that our office is on par with a minicab outfit above the local fish shop or such like, and it's only when they visit Brunswick House that are they truly surprised and impressed by what they see.
All-in-all, another successful day for Dial-a-Cab...
Allen Togwell
