sales & marketing
 

TRADING IN THE ECU
Whilst it has become quite apparent that the British Government have declined at this point to introduce the much maligned European currency to our normal day-to-day existence, considerable preparation will be taking place within all of the Multi-national companies within London, so that as from the 4th January 1999, their business will be able to trade if necessary, in the ECU.
   To what extent this project takes priority will vary from a business sector to a business sector with obviously the Merchant Banks, Finance Houses and Stockbrokers spending a great deal of time and effort making sure that they will not miss a single days trading once this new currency comes into action.
   Several calls have been received from our customers within the above categories, detailing the need for Dial-a-Cab to be ahead of the game and to insure that our drivers will be made aware of the potential increase in work that there will be - especially at weekends - when companies will be organising dress rehearsals in which their aim will be to simulate the sequence of events that will likely take place early next year.
 

David Adelman (3820 bytes)

HOTELS FULLY BOOKED IN JANUARY!
Most hotels in London will be completely booked during certain weekends leading up to the 4th January, due to a large proportion of staff from the Financial sector being on 24-hour call in the hope that they can manage any unexpected difficulties.
   Regular Meetings have been taking place with one particular client, Morgan Stanley Dean Witter, who from my experience will leave nothing to chance. From the 22nd October to the 26th October, and the weekend commencing 12th December to the 16th December, they are expecting a 60% increase in volumes of staff visiting 25 Cabot Square compared to normal weekends, with constant traffic arriving to and from the airports with ex-patriots on board who will be recommended to use Dial-a-Cab. During these busy periods, we will be installing an implant based at Cabot

 

Square, who will work closely with a help desk providing information and assistance wherever possible and to, of course, accept taxi bookings.
   While I am sure that you, the members, will see this as an opportunity to increase your earning potential with Christmas fast approaching, the customer will hopefully once again look at this as another example of Dial-a-Cab being prepared to go that extra 10% in effort to provide the ultimate in total customer satisfaction. We will of course, endeavour to keep you informed of all of our clients activities leading up to the big day.

David Adelman

Editor’s Note: From January 1st 1999, eleven European countries will be adopting a single European common currency (currently the ECU but soon to become the Euro). Even though the UK will not be joining immediately, the introduction of the Euro will have a significant effect on the UK and it’s business markets. For your information, the ECU = Euro = 100 eurocents.


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