You will read elsewhere in the magazine that there is not be a Call Sign in March,
this is due to the Editor, Alan Fisher taking a holiday ( does he deserve one?). Alan has
now produced eight editions and I am extremely happy with the magazine. The Editor is
always looking for new ideas as to the content and the response from you, the member, has
been very encouraging to both Alan and myself. As you can see from previous editions, the
Editor has sole discretion as to the letters that are included and there is no
interference from the BOM whatsoever. I am very proud of the fact that I believe Dial a
Cab now produces the best magazine within the licensed trade in London.
Editors note: Oh dear, the dreaded Queens Park Rangers supporter’s vote of
confidence!!
NEW LOGO
In the very near future we will be launching our new Logo together with our new CCC
sticker. Again I am very pleased that both designs were produced in house by Allen
Togwell, are very eye catching and help to promote the image of Dial a Cab. I know that
some of you will not be impressed with the new Logo’s, but you can’t please all
of the people all
of the time. We have done our market research concerning the Logo’s and the feedback has been very encouraging. All I ask is that you let the new format ‘grow’ on you before making your minds up. We will obviously inform you at a later date how and where we intend to fit the new Logo and it would be very nice if every one of our vehicles sported the same Logo instead of the present situation where there are several different types in circulation.
NEW TERMINALS
At the time of writing - we are now in the third week of January - one of our would-be
suppliers is here trying to negotiate a final deal with us concerning the purchase of our
new terminals. The terminals are revolutionary, there is nothing on the market to touch
them and the supplier has built them to our specification, because I believe they
can see the scope and application that there is in this new product. All that remains is for us to negotiate a deal that we can afford to repay over the coming years without putting this company in jeopardy, or in a similar position that it faced some years ago. Our need for new equipment is paramount. Although things might be fairly quiet on the streets, our job figures some days are equal to those that we had in October and November and should the weather deteriorate then the figures will go through the roof.
JOB FIGURES
Last but not least, I am sure you will all be pleased to know that although last year was
a record, this year we are exceeding my expectations. After the first four periods of the
year our turnover is up by some £2.1 million on last years figures. This has been a
tremendous achievement by everyone concerned and when you take into account that we have
not fitted any extra mobiles, it makes the above even more pleasing. Keep up the good
work.
Brian Rice
