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By the time you read this, our
relaunched web site will be live at
www.dialacab.co.uk. If
you have not visited it recently, why not have a look now and feel
free to e-mail your comments and suggestions to me at
webmaster@dialacab.co.uk. During the first quarter of this year, we in IT have been working on several projects. The main project I have been working on is the complete redesign of the Dial-a-Cab website. This project has comprised of a multi-faceted approach: * Redesign the website using the very latest technologies: ASP.NET 3.5, Ajax and jQuery. These coding languages provide the customer with a richer and more pleasant experience. * A complete overhaul of the credit card booking system. We have retired the old system and replaced it with a modern, user-friendly wizard-like interface making it easier for credit card customers to book a taxi quickly. * Target credit card customers who prefer to use their smart phone (ie iPhone, BlackBerry, Nokia or Android) by adding a clean, lightweight, web-based credit card booking. This system is optimised for ALL major (and several minor) smart phone devices and is accessible by clicking the link on the front page or directly at www.dialacab.co.uk/mobile. The application will detect the customer’s device and resize the screen according to their specific model’s resolution. * Implement sophisticated SEO (Search Engine Optimisation) strategies to promote Dial-a-Cab on the major search engines (Google, Bing and Yahoo) and provide us with powerful analytics data so that we can continue to improve the online experience for our users. * Utilise the social phenomenon that is Twitter. We can reach our |
Over the past year, many DaC drivers have written to Call Sign
asking why we had no apps on the iPhone. Well now the secret is out
– DaC has gone far beyond that and it’s all been designed in-house
by DaC’s Jon Winterburn. Jon explains to Call Sign readers... Apps, Twitter and Co... The new DaC website! |
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 The front page of DaC’s new website. |
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 Jonathan
Winterburn who designed the new site
followers and potentially hundreds of thousands of other Twitter users and provide news updates to our customers and members alike. You can follow us at www.twitter.com/dialacab. So what’s coming next? |
You may wonder why we hadn’t developed
our iPhone app sooner like a competitor did recently. There’s a
valid reason for this: Dial-a-Cab cares about our customers and I’m
sure you’d agree that we would not want to target just 55% of the
mobile user market and alienate the remaining 45%! Instead we
decided that the best approach would be not to rush an iPhone app
out to the public just yet, but instead provide ALL mobile
users with a web-based mobile booking application first and
then work on delivering the iPhone app. And finally, are you aware that there is a member’s portal for DaC drivers on the DaC website? This provides you with access to your e-billing and other useful information. This part of the website is specifically for you, the drivers, so please feel free to email me with your suggestions for other content and services you’d like us to make available to you. Thanks for reading! Jonathen Winterburn |
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