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Vodafone 360 is a new
service that is built around the user and works
across mobiles and computers. When the product was
ready for launching, Dial-a-Cab account
client and media company MIG, were
commissioned to promote it. The plan was to
coordinate and deliver Vodafone spokespersons to
media houses and static positions across London,
presenting Vodafone Now Plus on the 360
handset. They could then give first hand Vodafone
information to influential individuals.
Complementing the promotion was the Vodafone Media
Bus, which was parked all day in Hanover Square.
Vodafone clients were invited on board to chat with
members of the sales team. As we have worked together successfully on other projects, Dial-a-Cab was the first point of contact to help put the promotion together and five Dial-a-Cab drivers were required to transport Vodafone representatives to various locations in and around London. The DaC taxis had to have Cabvision in the rear compartment and a short promotional video was created |
VODAFONE 360 PROMOTION USES DAC... |
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specially
for the project. DaC taxis visited most of the media outlets in London. Board member, Mike Son who was involved in much of the planning, told Call Sign: "The project was a total success and hopefully a nice little earner for the drivers. I’d like to offer my thanks to those drivers involved - W.Leedham (O27), P.Campbell (W68), B.Devor (W43), T.Felvus (M86) and S.Bellinger (L46). I’d also like to thank Shelagh Adkins for her help." Following the event, Mike Son was sent a letter from Vodafone. Showering complements onto DaC |
and its drivers,
their spokesperson added: "I have to say it is an absolute pleasure to work with you and nothing is ever a problem. The drivers are a complete credit to Dial-a-Cab and I was really impressed with their can-do attitude. It is clear that both you and they are full of pride in their work, which as we know, is hard to find these days." Mike told Call Sign after the event: "Everything they said was true. The drivers were brilliant and represented the Society in a way that enhanced the already high view Vodafone had of us." |
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Xmas Gridlock in London! |
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I shall not forget Saturday 5 December 2009 in a hurry! Having had a
week over in New York City, followed by a few days up in my
log cabin in Scotland and then a week back at the vineyard in
the south of France, I fancied a l-o-n-g stint in the
saddle to earn some folding gear to give me the chance of dusting
off the Christmas shopping! Boy did I earn my spurs that fateful day! Any Dial-a-Cab subscriber that was out in that jungle will know what I am talking about! Yes, I understand why Oxford Street was closed to traffic to give shoppers the freedom of the West End, but why, why, why close Victoria Embankment, Northumberland Avenue and Trafalgar Square between 1pm and 6pm just to rub our noses in it? Yes, I do understand roads have to be closed for demos, but why, why, why, my dear Mayor Boris, does this have to happen on the same day? Quite frankly, the day was a total waste of time; continuously stuck in gridlock with punters fuming at the lack of value - and it wasn’t as if they could jump on the tube either with half the network down. This is becoming a town that seems to only run public transport for 5 days a week! Taxi drivers were packing up early, leaving many |
punters standing around with all the Xmas shopping they had come out
to do because they were afforded the freedom of the City! Many rail
travellers and hotel guests were left stranded, so much so that many
of those must have missed their theatre start times or dinner
reservations! What a mad, mad, mad, situation Boris! Where were you
geezer - in the country house or something? London became a laughing
stock on that day – let’s just hope they get it right next December!
Bob Woodford (Ex-P49) |
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