ALLEN TOGWELL’S MARKETING PLACE

Go into any watering hole and somewhere amongst the din you will hear that the cab trade is finished. A comment I’m sure everybody heard when on the Knowledge. Which did little to encourage persisting with what at times seemed an impossible task, particularly through the cold winter months. And a likely reason why the reputed drop out rate of 80% amongst an already low interest group, saw very few new faces coming into the trade. Perhaps that might have been the objective? Talk the trade down in the hope it would deter wannabe cabmen from nicking their work. Whatever the reason, this together with badges being relinquished and the trade being selective in what work it did, evidently left a huge gap in the market place for PH to exploit.
   Ironically, from their inception in 1963, PH has grown at treble the rate than badges issued and an awful lot of work has been nicked in the process - a situation made worse by the cab trade making no attempt to regain the initiative. Especially the trade organisations, the very people who now more than ever should be showing leadership in an industry whose members, in their defence, work in an insular environment. I know I’m copying, with a slight adjustment, a headline that goes back a bit - AD64 to be exact - but ‘fiddling while the cab trade burns’ seems particularly apt. When was the last time a trade organisation newspaper stated the need for the cab industry to smartens up its image, act like ambassadors and offer a number of suggestions on how this can be achieved? The answer is never, because there is this ridiculous belief that the trade they represent is beyond reproach. That is manna from heaven to PH and why one proprietor claimed in a full page spread in the E S to be a multi- millionaire on the back of the cab trade’s parochialism. Even so and contrary to what many believe, this trade is far from finished, but like anything that’s been around for over 300 years it most certainly is in need of a face-lift.
   During this recession, many of the big stores in an effort to boost sales, have instructed their staff to be extra helpful and polite. Its hardly rocket science, but it works. So do the same and let it complement a recent piece of good fortune - namely the John Worboys affair. Many in the trade thought it would be extremely damaging, but it has in fact had the reverse effect. I have never seen so many prominent figures and articles in the press praising London’s Cab drivers long standing reputation for honesty and integrity, and insisting it shouldn’t be tarnished by the actions of one man.

Standards?
Long standing reputation indeed. Which begs the question: Since when have supposed former strippers and porn stars been considered fit and proper persons to become holders of a green badge? I’m aware that civil liberties would have relaxed the PCO’s strict character rules of the past (they nearly considered me to be of dubious character because I had three points on my driving licence). Evidently times have changed, and sadly for the worst. Which doesn’t surprise me, since nobody any longer considers it is their responsibility to set standards and the reason why there is so much wrong about today’s society.
   Recently, a footballer was accused

Allen Togwell
of spitting at a team manager. Why the furore when footballers are permitted to spend every minute spitting on the pitch - a filthy habit copied by children on the street. Another recent article in the press asked about men smartening up their image to hang onto their jobs during this recession. Image? What image when TV, once a model for setting standards, considers it perfectly acceptable for sloppy unshaven newscasters and presenters to appear without ties or jackets, but instead to wear open-necked shirts or polo shirts? And along the road from where I live is a church where I regularly see adult males attending weddings dressed in track bottoms, jeans and trainers. Is all this supposed to be, and I use a modern euphemism – cool? Is it cool for pregnant women and the elderly to be forced to stand on public transport whilst ignorant youths occupy the seats? Is it cool to see police in Kevlar Vests standing idly outside schools while children, either on a mobile or effing and blinding, are putting the fear of Christ into the elderly or those shopping nearby? And if anybody dare comment and is lucky enough not to get stabbed, they get the finger and are accused of being miserable old gits living in the past. A past ironically when parents and those in authority had a responsibility to conduct themselves and hold others to certain standards, when discipline was taught in schools and the streets were policed by real men - not 5’6" acne face adolescents - and in a manner that showed their true worth. One such example of that worth was myself receiving a hefty whack by a 6’3" local Bobby when I was caught, aged 13, walking along a street holding a cigarette, resulting in my never touching a fag from that day to this!
   It was also a past when between 1950 and 1963, 2.5 million males age 17 to 21 were forced to do their National Service. There were naturally a few who disliked being taken away from the comfort of home and their mums and thought it was bullshit. The majority however, including bullyboys who were soon pulled down a peg, accepted the discipline and returned to civvy street as responsible young men and grateful for the experience. They became part of a society where cab drivers could earn a living without fear of getting mugged and the elderly were not beaten up and robbed of their pensions. It was also in the past when a drill sergeant’s attitude was often applied in the work place, including the public sector and specifically the PCO. I have no idea how the modern day PCO go about separating the wheat from the chaff. One thing I’m sure is: Diversity Awareness, which includes bad language, behavior, colour, race, ethnicity, nationality, culture, sex, disability, age,

religion/belief or sexual orientation etc, would most certainly restrict present day examiners from exercising their duty in the manner of their predecessors. For example, when the PCO was at 109 Lambeth Road…

Mr T v Mr Finlay?
That was where in January 1965 I arrived early one morning for my first appearance. After being told to go down to the waiting room in the basement, I and another guy who had arrived earlier sat in the freezing cold for several hours, during which time others were arriving and being called up before us. Eventually, with patience wearing thin and almost dying of hypothermia, we decided to go up to find out the reason for the delay. Fortunately for me, the other guy spoke first. And the answer he got was: Don’t like being kept waiting do you chum? So he was told to go away and come back in three weeks! On hearing that, I quickly legged it back to the basement and continued to wait. Eventually I was called up to an office where for some odd reason the examiner was sitting behind a desk in one corner, while in the farthest corner was a chair, on which I sat. Nothing was said for quite a few minutes, which suited me, as I was pleased to be in the warmth. I was just getting comfortable, when the examiner asked: "Who gave you permission to sit?" I promptly stood and said sorry. He replied: "Sorry what?" I said: "I beg your pardon," to which he rolled his eyes and said: "I beg your pardon what?" I then realised I should have addressed him as sir. I was then told to sit. Having suffered for many years with a hearing defect, I had a habit when sitting to speak with someone to move my chair forward slightly, and as I did so, he gave me a piercing stare and asked if I worked for Pickfords (furniture removers)? I immediately moved the chair back! Eventually he asked me my first run.
   The examiner, incidentally, had a broad Scottish accent and with the distance I was sitting away from him, I had difficulty understanding what he was saying. So I asked him to repeat the run three times, to which he replied: Are ye bloody deaf or ken ye nay understand bloody English lad? It transpired he was asking me Broad Street to the Haemophiliac Society, which I would have answered correctly had he not suddenly jumped up smack in the middle of my calling the run and looked out of the window and then start rummaging in his desk, causing me to lose concentration. I was asked five more runs in a similar manner and I failed each one. I was of course disappointed, but not annoyed by his manner because it was obviously part of the test. However, I did get a surprise at the end of that first appearance. As I approached the examiners desk to get my card, he gave me a rare smile and said: Well done, keep at it laddie. Which I did, and within 12 months I was a proud owner of the coveted green badge…

Allen Togwell
DaC Marketing


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