DAC CUSTOMER SERVICES / SPECIAL PROJECTS

You have read elsewhere in Call Sign about the fact that various clients are extremely concerned about the unacceptable level of service we are giving - in other words a lack of coverage. Make no mistake about it, this, unfortunately is a fact. Our Account Management team and call centre are having to spend too much time placating issues such as cabs turning up late or not at all, or drivers not adhering to instructions on their trip details instead of concentrating on getting even more work.
   We have moved into new premises with more staff, better technology plus a bright and better working environment. The drivers that have visited our new building have been pleasantly surprised and very complimentary on it. However, the whole project doesn’t amount to a can of beans if we cannot service clients.
   I am spending far too much time on the phone and visiting clients explaining why we cannot cover trips and why drivers are running in with more that £4.20. Clients now have the choice to go to other licensed suppliers. Lets face it, car companies can - and do - guarantee that they can have a car outside the pick-up point when required. Whether they achieve this or not is not always relevant - the perception is that they can.
   Customers are now getting wise to the fact that our drivers can pick and choose trips, unlike minicab drivers. Also, although again perception, that car companies are cheaper than us and trying to explain that this is not always the case is difficult when trying to get past first base - our service. There are only so many times we can make commitments to improve things.
   We lost the HoC and now an account we have held for many years, has given us a matter of weeks to make improvements. In anticipation that this will not happen, another cab company has been employed as a back-up. In addition, due to the lack of service, we are not taking any more new business and it’s not
Mike Son

even Christmas. Tell me what organisation turns away new business because the workforce can’t fulfil its obligation to existing clients? I’ll tell you what they do - they make changes to improve serviceability.
   Drivers moan about the data dispatch system and the fact there are so many resends when trying to send information or accept a trip. I can assure you that our IT Department have been working diligently to try and resolve the problems. But what are the problems?
   Yes, we need more aerial sites. Dial-a-Cab have been in constant contact with Ofcom who are the telecommunication authority, asking to have more sites allocated to us. We need better channel capacity strength to allow more taxis to log on easily and quickly in all areas. You can read more in the Chairman’s Report.
   BT engineers, DaC’s IT team, plus consultants from the USA have all been working to improve things. But one of the major problems are the various packets of data that travel to and from your on board terminal to our host computer and back again to your terminal. The unacceptable number of rejects and queue positions sent is now having a profound effect in slowing down the data dispatch system.
   When you take note of the data supplied and the general problem with coverage, the question must be asked, do we continue in the same way or should we change our working practices?
  
Do we solve the problem by increasing the minimum number of

trips a driver must take per month
from 40 to 60? Do we make every job dispatched non-
rejectable or do we expect every driver to take it upon him or herself to reduce their own number of rejects and queue positions and take as many trips as they can? I must point out that none of the above is Board policy or has yet even been up for discussion. Nevertheless, something will have to be done if we want to continue being the premier radio circuit.
   A non-rejectable scenario would, I am sure, be a bitter pill to swallow, nevertheless if we do nothing, make no mistake about it - we will lose accounts. To help with service, new staffs are being employed in the new call centre to increase from what was a 35-work station in Brunswick House to 70 in the new building, 1 training room to 2 multifaceted training rooms, plus increased capacity in both IT and Customer Services departments. The move to the new building was in anticipation of making us an even better Society, taking on more work, an increase in the fleet, with driver revenue increasing as we head up to and beyond the 2012 Olympics. If we cannot cover the work we already have, what of the future?
   I would like to believe that it is not necessary to legislate how you should work, therefore it must be up to you. The more work you cover, the more money you earn. Help us to help you.

Parking at the new building
Some of you may have noticed a taxi bay in Chart Street opposite our premises. I negotiated with Hackney Council to have these 3 bays, which are now available for use. Even though there is payment machine next to the bays, no payment is required. The machine will be moved in due course.

Mike Son
DaC Customer Services / Special Projects


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