Reflections Of The Chairman

 

End of year figures
We currently have the Auditors in Brunswick House because as you are aware, our year finished at the end of August. I have been reliably informed that everything is going well and they should be finished by the time you read this report.
   It now appears that our turnover as of the end of August has increased by a massive 15% over the previous year, a really quite phenomenal achievement.  The 15% turnover increase represents in excess of £5.5m extra work that has been put into the back of your cabs and I am sure you will all be delighted with that!
   Even more encouraging - if that’s possible - for the first month of the current financial year (September), our turnover increased by a further 9% on the previous year! So that means that there was a 15% increase in work for the whole year and we have started this year with an additional 9% increase on top! I am very hopeful that we can maintain this current trend, however, our resources will be severely stretched during the coming few months.
   I really appreciate the fact that conditions out there are extremely difficult, but in reality our clients still expect the same standard of service that they enjoy for the rest of the year. I hope my suspicions are proven to be incorrect, but unless we maintain service levels up until Christmas, then we could see some casualties from our account base in the New Year.
   I have written to every single account client explaining how busy we are and what we are doing in an endeavour to maintain service levels and in addition, what the client can do to help the situation so that we are in a position to provide them with a taxi. One of the steps we have taken is to refuse to open any new accounts until the New Year, allowing us to concentrate solely on servicing our current client base. It really is quite extraordinary that we work so hard in an endeavour to gain more work and accounts for Dial-a-Cab members, only to
 

Brian Rice

then start refusing to open new ones.
   Just last week, I had to refuse to open an account for a prospective client – one we had been ‘courting’ for more than a year! The account was so large that it would have gone directly into our top three accounts - and that is big. However, the problem is that you would have been swamped and we would not have been able to provide them with a complete service. It would also, of course, have impinged on our current client base.
   I’m currently spending a lot of time talking and visiting our top clients to try and placate them about late vehicles etc, fortunately our reputation is excellent and they know that whatever we tell them is the truth, because over the years we’ve built a reputation that whatever we do, we do with a ‘straight bat.’ But I don’t know for how long we can placate our customers. So the moral of the story is – and yes, you knew I would get there eventually – if you can do just that little bit extra, it would help us enormously in an attempt to secure our account base. If you are offered a trip and it is within ‘striking distance’ please accept it immediately; not only will it help to improve our service to clients, but also mean there will be less traffic flowing through our system. We have done everything we can think of to maintain service levels, some of you must also play your part in order that the phenomenal success we currently enjoy continues into the future. There are plenty of companies out there that would be only too willing to take the work from us…

DaC’s new building
We have started to use our new building almost immediately after


 

 taking possession by training prospective new call takers. We have taken on an additional 44 recently to help cope with the expected increase in work. It is also planned to move some of our second floor out of Brunswick House in mid-November, so that we might extend the Call Centre to that floor in addition to what we have at present on our fourth floor. This will help accommodate the new call takers, who will then be able to take the additional work that should be coming through the system from our existing client base.
   I wrote earlier that we were hopeful work would commence on the new building in early October, that date has now been put back until the end of the month as we still have some ongoing negotiations with the contractors, however, I am still hopeful there will not be much - if any - ‘slippage’ on our original time frame.

Standards and Regulations…
I informed you a few months ago about the imminent retirement of Roy Ellis, Principal officer at the PCO. He recently visited Brunswick House with Mary Dowdye - the new head of Standards and Regulations - to introduce her to Dial-a-Cab.
   She was here for around two hours and we had a good ‘chat’. I tried to get across the part that Dial-a-Cab plays within our industry and also gave her a tour of the building, explaining all about our various systems and procedures. Mary (yes, she said I could call her that) was, I believe, suitably impressed.
   Anyway, I would like to welcome Mary, - who was formerly with TfL - to our industry and to wish her every success in her new role. I am sure she will be successful as I noticed that she has the ability to listen. Ok, it’s probably true - some will undoubtedly say that she had little alternative whilst in my company! But it was still a pleasure to meet her…

Brian Rice
Chairman
Dial-a-Cab


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