Call Sign March 2006 - Page 31 - SELLING DAC WITH LYDIA - Daily Mail Ideal Home Show is Back!

*Hello there…* We have enjoyed a great start to the year, it is certainly is busy out there! 2004/5 was certainly a very exciting year for Dial-a-Cab, securing many accounts, some of them very large ones that have pushed up our turnover quite significantly. Our excellent service has helped maintain our position inside those accounts for the longer term. Our technology continues to lead the field, however, having that advantage will not last forever, therefore I would ask that we wholeheartedly support the Society by delivering the best that we can, all of the time. I was really disappointed when reading Tom Whitbread’s December article in Call Sign that informed us of 509 drivers who hadn’t done at least 40 trips. I do understand that some of	Selling DaC with Lydia
	those drivers have personal situations, but it begs me to ask the others - why are you on the circuit? If it is just for the mapping facility, then Halfords are doing a great deal on a SatNav unit at the moment for under a Ł100. You don't often find me being controversial, however, the Sales team at BH make certain commitments to our customers and in an increasingly competitive marketplace, I believe we should be able to honour them. If all our drivers did at least 40 trips, we would not experience service issues on any level. I believe that this year will continue to be busy and with new accounts coming on board, I would like to appeal to you all to support all radio work. Let’s not have any service failures and leave that to our competitors! As we continue to win more business, there will be some fabulous customers coming on-board, so watch this space... Having just returned from a trip to see my dad out in Mexico, we stopped off and saw my sister in LA. We drove around California for a few days and stumbled across Cameron’s Bar. I had to	pull over as it described itself as a "Great British Pub." My partner is an avid Bitter drinker and after the onslaught of tasteless bottled beer, it was like an oasis for him! As we pulled into the car park, we saw a London taxi and double decker bus. As smoking is no longer permitted in public places in California, the bus had been converted into a smoker’s room! We were warmly welcomed by Cameron who was delighted to learn that we were Brits and that I worked for a Taxi company, although - as I told him - our vehicles are in much better condition than his. The rust had truly set in! With London recently celebrating the Chinese Year of the Dog, I was curious to look up the definition of dog: The answer? Faithful, honest and ready to serve others. What better way to approach our business in 2006 and our attitude to each other, than adopting this definition… *Until next time...* Lydia Foulkes DaC Sales Manager

Daily Mail Ideal Home Show is Back!
Sustainable Living and Recycling in the Home is the very topical and current theme for the next Daily Mail Ideal Home Show (8March – 2April 2006, Earls Court). So if you’ve ever dreamt of swapping yesterday’s newspaper for a comfy lounger or learning how to reduce your waste disposal, this show is the place to be! When the possibilities are endless, why throw it all away? Encompassing all elements of recycling in the home, the four week celebration will feature top tips from interior designer Oliver Heath on how you can ‘go green’ and advice from Penney Poyzer giving endless ideas on how to make the most of your household waste. Pick up exclusive design tips from design consultant Naomi Cleaver and great advice from property expert Sarah Beeny. Or you can visit the ‘Sizzling Kitchen’ where a host of celebrity chefs including Antony Worrall-Thompson and James Martin will be on hand to cook up an array of sumptuous culinary delights and offer tasty and organic recipe ideas. The central show village will feature an incredible 16-metre high waterfall set amidst an authentic rainforest setting with a whole host	of exotic plantation, jungle hideaways and a spectacular tree house styled by interior geniuses Justin and Colin. Already turning green with envy at all those missed opportunities? In true ‘green style,’ the show will be packed full with ideas and advice on how you can go green in your household. There are the 2 spectacular show homes – walk around life-sized houses and experience everything from the ultimate designs of the future, classic period style regeneration, through to how to incorporate recycling and sustainability into your home and of course, the Gadget Zone – an area totally dedicated to the latest gadgets and gizmos. See the innovations of the future…indulgence for gadget lovers everywhere! The Indulgence Zone with the Biography Channel - when all that shopping gets too much, have a rest, put your feet up and treat yourself to a complimentary beauty treatment courtesy of the London College of Beauty Therapy. And much, much more, including over 600 exhibitors offering a whole host of shopping ideas and special	discounted show bargains! And kids under 16 go for free so long as an adult accompanies them! So whatever you do, make sure you don’t miss out on the biggest consumer home show in the world – the Daily Mail Ideal Home Show – 8March to 2 April 2006 at Earls Court, London. You can buy discounted tickets by booking in advance. Call the Daily Mail Ideal Home Show ticket hotline 0870 606 6080 (booking fee) or visit the website at www.idealhomeshow.co.uk. On the door ticket prices for weekends: Adults Ł15, OAPs (60+) Ł9 On the door ticket prices for weekdays: Adults Ł13, OAPs (60+) Ł8 The Show will open from 10am until 8pm every day and till 10pm on Thursdays. Zoe Ball tests the comfort of modern day seating

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