New Business
Reporting to Brian Rice has given me the greatest insight into this business, one that has indeed involved a steep learning curve. Needless to say that with the collective efforts of our Sales team, last year's hard work has really started to pay off. It was wonderful to celebrate the end-of-year figures and I would like to thank you all for your hard work in helping to achieve an amazing £4m increase on our previous year. It doesn’t just happen - we create it!
   This company has such a great reputation, not only for our service, but also for the administrative support we provide our customers. Consequently, we are always being complimented for the fantastic quality of Reporting and Management Information Statistics (MIS) delivered by our resourceful IT department. Together we really make a great team.
   The area we really gained last year was with lots of smaller accounts, in addition to the larger ones that we already have. However, this year we are focusing on both large and small accounts, so watch out as we are "out and about!"
   Prior to Christmas, Natalie focused on training both new and existing customers on our Dacport facility, enabling them to make their own bookings, access reports and gather up-to- the minute account information on-line. This is particularly popular with our clients as they then have access to data until midnight on

SELLING DAC WITH LYDIA

Lydia Foulkes

the previous day, without having
to wait for an invoice in order to
pass on any charges. Meanwhile,
Annita and Lisa have forged ahead in making contacts and researching new companies, which have also lead to the opening of many new accounts...
   It’s great to report that since we revamped and re-launched the www.dialacab.co.uk  website three months ago, our Sales enquiries, which include new accounts as well as journey estimates, have more than quadrupled. So a big thank-you to our new addition to the IT department, Jonathen Winterburn. You will also be pleased to learn that our strike rate for new accounts is at an all time high.
I would also like to thank drivers who continue to send leads in and we will endeavour to convert as many as we can - they tell me it is easy money when you get the commission for every account that opens following your lead.  Thanks also for letting us know about potential "problem areas." It is invaluable support - keep it up...

Business Travel Show

We took the decision not to
participate in the Business Travel Show this year, but I have spoken with many clients (other travel companies) who really missed us as we always contribute such an innovative stand. This year with the growth of the new IT Booking Systems DaC has developed, we did not want demand to outweigh supply - we must be in control of our growth. It is set to be an enormous year, but we must be mindful that the business we win is good business and not just because we are spiralling down pricing. I understand this has left a deficit in the pockets of our competitors!!

Nike Run
On a personal note, you may remember I completed a 10k run at the end of last year, well I’m thrilled to report that I raised £2,300, so a huge thank you to all those who supported my efforts, and of course to Call Sign. I was just so pleased - as I am sure you can imagine.
   As for the challenge laid down by Bob Woodford in the February edition of Call Sign to join him on the starting line of the London Marathon, I didn't get organised but have signed up
for a half Marathon in Brentwood in March, so keep your eyes open early in the morning as I will probably be the one overtaking you!

See you soon...
Lydia Foulkes
DaC Sales Manager


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