|
||
|
Dial-a-Cab
Pair Visit |
||
 Brian
Rice and Allen Togwell recently attended an
evening seminar organised by the Institute
of Direct Marketing (IDM) on ‘Web Site
Accessibility to all’ and
whilst perhaps a subject that might only
interest those who have a PC and Internet
access, it is an example of HMG’s
responsibility towards the handicapped and
the Disability Discrimination Act 1995.From October 2004, if you run a business website it will become a legal requirement to make it accessible to all - including those with disabilities. With the Dial-a-Cab website in the throes of a completely new makeover prompted by a number of technological advancements within our company and additional services that we are soon to be offering clients, Brian and Allen took the opportunity to attend this seminar to listen to the various case studies presented by several prominent institutions including Moorfields Eye Hospital, Nationwide Building Society, IDM Technology and Optimum Web - a company specialising in website usability consultants. There was a broad spectrum of issues ranging from usability website design for the visually impaired, core tactics and strategies to help corporate cultures embrace website accessibility, issues concerning project scope, management buy-in, testing, right through to ongoing maintenance and training etc. Allen Togwell told Call Sign: "It was very interesting and gave an interesting insight into web design and achieving a competitive advantage while abiding by legal requirements." Allen went on to explain that since the emergence of e-commerce - which out of all our competitors, DaC were the first to exploit - the philosophy on what makes a good website has been purely a matter of taste… "I personally had a preference for designing our sites a little differently from the norm, easily accessible, aesthetically pleasing to the eye and quick to navigate, plus so far as DaC are concerned, informative for our members. I |
 designed
our first site when creativity and controls
knew no bounds, it was a completely new
experience, interesting and exciting. Also the
day-to-day management, due in part to the
exposure on numerous search engines, gave me
immense satisfaction whenever I opened the
contacts page each day to see the numerous
applications for new accounts."He ended by adding: "But times change and there comes a time when a completely fresh approach is required, an injection of different ideas from a team rather than one individual and a change of management - something which is about to take place at DaC with the Internet project becoming the responsibility of our IT department."
|
|
 |
Powered by NetXPosure |
| Copyright © 1997-2004 Dial-A-Cab Ltd, All rights reserved. |