MAILSHOT
Mailshot is your chance to tell the subscribers of Dial-a-Cab exactly what you think. Complaints, compliments or just to write about Call Sign.   This is YOUR paper within your magazine....

You can also email your letters to: callsignmag@aol.com

Congratulations from Mark!
Please congratulate Allen Togwell on his being made a Fellow of the Institute of Direct Marketing. Tell him that he should put the letters after his name as he has earned them. Could you also wish him well over his recent Health scare. A difference of opinion does not mean wishing someone ill health. Allen still has a lot to offer Dial-a-Cab, but perhaps he will understand that he should be using his experience to build the Marketing department rather than trying to do everything himself.
   Could you also please congratulate the Chairman on putting forward the idea that the Taxiboard should extend an open invitation to all the driver organisations in the trade. Having put the question to Mr Rice in the April 2003 Mailshot, I'm glad to see that having taken my suggestion 'on board' in his Chairman’s Report that month, he put it forward at the last meeting. Better a "talking shop" than nothing, Brian. From little acorns etc? Ignore the other two organisations and move on .. .the door is always open.
   With regard to Michael Son’s comments about Dial a Cab drivers who rent their cabs to non-subscribers, that's the price for charging journeymen. How would Michael resolve the situation if an owner’s journeyman were expelled for disciplinary reasons - something that may have absolutely no bearing on the two drivers' relationship?
   On very rare occasions, my Father, should his Taxi be unavailable (broken down overhaul etc), drives my cab. He has problems programming his video and my kids show
him how to use his mobile phone, so don't ask him to operate a Dial-a-Cab terminal and
drive for those few days a year. Has Michael considered the implications of a Dial-a-Cab driver who has been suspended for disciplinary reasons, being hailed by this managing director? Mr MD may wish to spend £100 with the driver, who would be willing but unable to do so, as his terminal is de-authorised?

Mark White (B86)
Thanks for the letter Mark. Before Mike Son responds to your section on DaC terminal usage, I should make it plain to readers that your suggestion in the April issue referred to the London Taxi Network (formerly JRTA) and not the Taxiboard. The two organisations are totally different, Taxiboard being a joint trade body while LTN is for radio circuits only.

   Mike Son replies: Mark, you make comment on a segment of my recent Call Sign article with reference to non-registered DaC journeymen using a member’s taxi to ply for hire. I must point out that the needs of the many should override the needs of the few. Next to drivers, our customers are the most important factor in the good fortunes of all DaC drivers. The Sales team, as I have stated on many occasions, work hard to sell our service and promote various products developed by our company. The Hail & Ride card that complements a credit account is a prime example. The reason it was developed was to give the opportunity for passengers to hail a DaC taxi in the street. I’m sure you will agree that it is important that our account customers use a DaC taxi rather than any other cab or phoning a minicab company. Many of our clients are now using Hail& Ride cards in an effort to cut costs (no run-in’s don’t you know). It is nevertheless important to realise that if an account client flags a DaC taxi, the expectation is that the driver will take him/her to the destination without any ifs or buts. That is part of the service we should all provide.
   You say on rare occasions your father uses your cab to work for a short period of time and imply that your dad would be incapable of using the onboard DaC terminal. The question I pose, Mark, is has he been given the opportunity to have training in that use?  You may be surprised at what people are capable of achieving. We currently have around 100 journeymen, some who work part time but all have been trained and are knowledgeable in our procedures. Drivers do not have to be a wiz with computers, Dial-a-Cab has a very dedicated and professional trainer who is always available to answer
questions or offer training updates.
   Your other comment re disciplinary actions taken against a partner/journeyman and how I would resolve the situation if one or other were to be expelled, which could have a bearing on a working relationship. I feel that is not a matter for myself or anyone else to resolve. We have rules and procedures that are accepted by drivers when becoming a member of DaC.  You know the old saying Mark, if you don’t want to do the time, don’t do the crime - or in our case, follow the procedures that are laid down to protect our working practises. One way to solve the issue is that if you have a driver who is not a member, take off you logos and replace them when you resume working with DaC. We cannot afford to antagonise customers, Mark.

Kupkake’s Fruity Broken Ankle!

Would you please pass on my thanks to the BoM for their kind gift of a basket of fruit sent to me during my spell of illness.

David ‘kupkake’ Kupler (Y74)
   And don’t leave all the apples – they’re good for you! …d

A "Small" Aussie!

I am a Director / plate owner on the Gold Coast, Queensland Australia. Your Dial-a-Cab website is excellent and your on-line magazine Call Sign is a great idea. You make us feel very small as we only operate 239 vehicles. I will be showing your website to our provider with the message to lift their game!
Cheers from ‘down-under’…

Ian Schilling
Queensland, Australia
Nice to hear from you, Ian. An Australian admitting that he is part of something small is not a development I have come across before! …Ed

Thank You DaC…

May I through Mailshot thank the Board of Management and the girls in Driver’s Services for all their help during some very 

difficult times regarding my wife’s

 ill-health. Can I especially say a big thank you to Allan Evans for all his support and for constantly keeping in touch. It has been very much appreciated by both Sue and myself.
Phil Ayres (M29)


Good Bye Taxi Trade!

On behalf of my wife Martha and myself, I’d like to thank all at Dial-a-Cab for the lovely flowers and Champagne they sent me on the occasion of my retirement from both DaC and the taxi trade in general. We’d also like to thank Call Sign for taking us out for a slap-up meal, the food was lovely and the company wasn’t too bad either! It really is nice to feel appreciated for one’s efforts. Although I have now given in my licence, I hope to continue writing the occasional item for Call Sign.
   In ending, I’d like to take this opportunity of wishing the Board, Call Sign, the drivers and great staff at DaC all the best in the future. You’re a great bunch…
Sam Harris
Stanmore

   The following letter was lost in limbo somewhere, which is why it has been published later than normal…Ed


PCO Letter

By now you'll have had time to digest the recent letter from the Public Carriage Office that was sent out to drivers. I'm sure you'll give your opinion in your Editorial. But following Mr Togwell’s comments in the July Mailshot, he might have a view on this comment from the PCO. In section 2, "The economy," the writer queries the efforts made by the Taxi.trade asking: "But who is doing anything about it in a business sense? Where are the posters or radio ads telling the public that London's taxis provide a great service and that they are better value since congestion charging and the slightly cheaper evening fares?" It goes on to say: "The Mayor has asked TfL to co-ordinate some promotion of the trade by inviting the large trade organisations to join together, contribute funds and agree a co-ordinated advertising campaign to give business a boost."
   Maybe the PCO and TfL will take up Mr Togwell's invite to see our Sales Department or are they, like me, just missing the point?
   An article from the Evening Standard entitled ‘Mayor pledges battle for more bus funding’ confirms the fears in your July Editorial that Ken Livingstone wishes to fill London's streets with even more buses. The article says: "Subsidies for the bus service alone have mushroomed from £100 million in 2000-2001 to about £600 million in 2003-2004. By 2008 the subsidy is expected to be £1.1 billion."
   It claims that each bus passenger is subsidised by £2 from the taxpayer! No wonder our licence fees went us by 51%! Perhaps our "friend" at TfL, ("Dear Colleague!") would care to subsidise Dial-a-Cab and its drivers in the same way it does the buses?
   In another section of this letter under ‘Condition of Fitness’, the PCO suggests that: "If drivers' organisations think the existing manufacturers are abusing their duopoly position by overpricing, ask the Office of Fair Trading to investigate."
   Following comments in your Editorial, Tony Lawyer's (C51) Mailshot letter and Brian
   Rice's reply that he "may have been complaining whilst on a visit to LTI in Coventry," perhaps we could ask the Chairman to enter into constructive dialogue with the OFT on our behalf?
Mark White (B86)
Brian Rice replies: I think your letter is self-explanatory, Mark, however your last sentence prompted to me to look in my diary because as you are probably aware, the OFT is 'looking into' the Taxi and Private Hire trade on a national scale. Their findings are due to be published this autumn, bearing in mind it will be a recommendation only. To this end, I did in fact have a meeting with them at Fleetbank House on April 23. We will have to wait and see if our arguments have been taken on board.

Views on the London Trade From An Ex-DaC Driver in Oz
I have been meaning to send you some of my thoughts on some issues that have been appearing in the on-line Call Sign, purely as somebody who understands the problems but is looking at them from a more detached position. I did email Tom Carter following his article on future upgrades and we had a short discourse on the problems that drivers are experiencing and the way that the unscrupulous few try to beat the system. Then there was the signal and modem problems that were are something Tom and Peter Thurston recognised a long time ago as being an ongoing problem that could be very difficult to overcome. That problem will now hopefully be solved with the upgrade.
   I have a couple of cab drivers that come into our servo for fuel and I often have a chat to them about their days work, whether it has been busy or not. One of the guys drives a maxi-taxi (like a 7 seater mini-bus with a wheelchair lift on the back) for Black and White taxis, the other drives a Falcon sedan for Yellow cabs.  The Premier of Queensland made a statement the other day that in his opinion, Queensland drivers were the best and most courteous in Australia (backed up by comments made by visitors to a conference here in Brisbane) and therefore he would oppose any attempts to de-regulate the taxi trade! Are you listening Ken Livingstone? London taxi drivers are the best in the world, let alone the country and yet they
are being pushed around by all and sundry. Sorry, you've now got me on my soapbox!
My best wishes to all at Dial-a-Cab…

Howard Sayles (ex-A11)
Brisbane, Australia
   Howard is a former DaC driver and ‘new terminal’ trainer who moved to Brisbane, Australia around 18 months ago and successfully opened up a service station with a 2-bay workshop and small shop earlier this year …Ed

Advertising Hint

I’ve made a small discovery. I have been tucking our Dial-a-Cab business cards inside the soft rubber seal on the passenger’s side windows and find that I’m replacing around six per day on average. It’s easy advertising and if only half our fleet did it, that’s 6000 cards a day and if we count the weekend as one day, that’s around 36,000 hand out cards each week to possible new clients. Have we got enough cards!

Kevin Went (N19)

Letter to the Mayor Re Bishopsgate Bus Lane

My last appeal to TfL has just been turned down. I was in the bus lane and that is that according to them. So now I've got to 
   decide whether to take it to the  

 independent adjudicators, which I probably will, but I just wondered what would happen if I got a response from Ken Livingstone about the bus lane situation so I am writing to him to find out. See below.
Doug Vogel (R05)

Dear Mr Livingstone, Sir,
My name is Douglas Vogel and I have been a Licensed London Taxi driver for over 17 years. May I draw your attention to a situation concerning a Bishopsgate bus lane. In March of this year, a large amount of Licensed London Taxi drivers (myself included), received a Penalty Charge Notice (PCN) for entering a northbound bus lane in Bishopsgate which up until then, the whole Taxi trade believed was accessible to the Licensed London Taxi.
    Although the signs didn’t show the word ‘Taxi’, it has not been an uncommon thing to see incorrect bus lane signs where Taxis are allowed, but the word is missing - or contradictory signs where of two signs in a bus lane, only one gives access whilst the other doesn’t. Therefore, we have made it our business to make certain that we are eligible for access before we enter a bus lane. Transport for London, when asked, said they had informed the Public Carriage Office that this bus lane was going to be enforced, but this information was not
passed to the Taxi trade by either body. Apparently TfL informed the PCO twice – on 14/2/03 and 20/2/03. Then in March, an enforcement drive captures and penalises law-abiding drivers – no matter that plenty of other signs are still wrong!
   Mr Livingstone, if you look at the statistics for bus lane contraventions by Taxis in March for this particular bus lane and then compare the figures with established bus lanes such as Pentonville Road or New Oxford Street, the figures will demonstrate that by and large, Taxi drivers obey the rules. This whole situation has been caused by bad communication, whether it’s a culture of bad bus lane signage, or just lack of notification from TfL to PCO to us Taxi drivers. But it’s us who are penalised. I would like to hear your view as to how fair this is.
   My PCN appeal is reaching its final stage. I had to appeal because I feel so strongly about this, but I’ve got to say that TfL may win this fine from me, but they will lose my respect forever.
Mr D. Vogel

   Thanks for sending Call Sign a copy of your letter to the Mayor. We were told some time ago that the Bishopsgate ban would be rescinded, as would be Islington. Perhaps Ken Livingstone should try to speed up some of those working for him on Queen’s Walk, because his opponent in next year’s Mayoral elections, Steve Norris, has personally assured Call Sign that bus lanes such as the above two will be opened to taxis but NOT private hire if he becomes Mayor. A full interview with Steve Norris can be found elsewhere in this issue …Ed

And More Bus Lanes

Brian Rice, writing in last month’s Call Sign, told us about his meeting with Tony McNulty at the Department for Transport where Brian raised several issues of major importance to our trade. I was especially interested in Brian raising the very important subject of licensed taxis being allowed into all bus lanes.
   Our working conditions have deteriorated drastically over the years; where once we could cut down side streets and make detours when necessary, we are now faced with many roads with restricted or no access and bus lanes which we can use - but only those that are chosen for us. Our customers understandably are as frustrated as ourselves. Why can’t we use all bus lanes?  Outside of the rush hour there are many times during the day when I have seen lines of buses with hardly any passengers, whilst I may have two or three people in the back of my cab unable to transport them to the best of my ability. Well-done Mr Chairman for bringing these very important topics to the attention of TfL and keep up the pressure on them.
Adrian Landau (T14)

Sid Nathan and the Meter Pause Button

With reference to the interesting Call Sign article on the efforts of Sid Nathan to have a meter pause button, I would like to say that I have a Halda M12 meter which it is possible to stop so that it is running on distance only, very useful in a traffic jam; it is then possible to start the meter again when required. This facility is also useful if you have two passengers and you are not told that the other passenger is carrying on and you have stopped the meter; all you then have to do is just re-start the meter and it carries on in the normal way.
   I hope this information may help Sid and all those who are interested…
Name and call sign supplied
Call Sign does not publish anonymous letters, but for this letter we have deliberately removed the driver’s DaC details. Why? Well we asked the PCO to confirm the story and they said this type of meter is fine, but that specific facility is not allowed in London and you would not normally have it when being fitted. Cygnus meters and M&O confirmed that, although I have also been informed that the facility in question is available in most meters, but just not allowed to be used due to the regulations. So I’m sorry to say that this driver’s letter (genuine, because I know the driver well and he would not deliberately break any licensing regulations) is giving information that can land you in hot water. To the writer, have the meter changed; it obviously slipped through the net …Ed

Congratulations Donna

Having read about Donna Merry’s success in becoming the British Skeet Shooting Champion in England (Sept Call Sign On-Line), we at the NSSA would like to send our congratulations to both Donna for her success and Call Sign for reporting on it.
Jim Labone
National Skeet Shooting Association
San Antonio, Texas

And Again…
I don’t know much about shooting (other than in John Wayne movies), but I’d like to congratulate Donna Merry on becoming British Champion. And it must have been tough for her to go back to just answering phones after being on such a high!

Len Bell (L01)
Donna would like to thank all those drivers who sent congratulations on her British Championship win. And "just answering phones?" These are Dial-a-Cab phones, Len! …Ed

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