ALLEN TOGWELL’S MARKETING PLACE

DaC Health Insurance
Reading Mr Geoff Fenton’s (E01) letter in last month’s Call Sign concerning his resignation from the DaC health scheme has prompted me to pen a long overdue comment on the same subject.
   When the DaC Health and Sickness scheme was first muted some 15 years ago, ironically I was the only member of the then-Board who opposed the idea and then after being outvoted, I was given the task as acting Welfare Officer to oversee its inception. That original scheme which was brokered with Archway Insurance, appeared on the face of it to be worth joining and the fact that it was my job to sell it to the members, meant it would have been rather hypocritical had I not joined myself! So I did…
   Unfortunately, as with so many things that are open to abuse and one of the reasons I originally opposed it, claims for sickness benefit was such an example and such was the abuse of the scheme that it quickly became financially unviable to the brokers, so premiums were raised. By this time, the responsibility for the scheme had been passed to a newly elected Board member whose ticket to get on the Board was a promise to get a far better PHI and sickness deal than the one we had. Unfortunately promises are very easy to make particularly at AGM’s, but not so easy to carry out when there is little or no business acumen to support them. This became evident when, prompted by the misconception that there would be a queue of brokers fighting for our business, our insurance company’s contract was terminated before first finding an alternative. The ensuing result was panic, as there was nobody queuing and when a broker was eventually found, the premiums were not only higher than from the company we had taken the business away from, but there were also a number of unexpected exclusions as well - in particular those concerning back problems.
   Nevertheless, those in the scheme who at that time numbered around 600, myself included, chose to remain and accept the higher premiums. Since then the problems have continued, new brokers have come and gone and the scheme’s membership has slowly dwindled to a still decreasing 100 or so. On a personal note, during the whole of the 15 years I have been with the DaC health scheme, I have not claimed a penny even though during that period I have been sick several times and on one occasion quite seriously so with prostate cancer. I didn’t claim because I was back to work before the beginning of the third week when the sickness payments begin. Sadly, like Mr Fenton, I am now no longer a member of the DaC health scheme with the reason this time involving ageism. Firstly my premiums were doubled; I then suffered the indignity and insecurity of being assessed on a yearly basis with exclusions.  Needless to say I feel aggrieved, particularly at an age when I am likely to need it most and equally so by the fact that I have never made a claim.
   However, having said that, I still believe in the principle of having health and sickness cover because for the self-employed and in particular cab drivers, it is absolutely essential. As the old adage goes: it’s better to have insurance cover and never have cause to use it, than having no insurance at all. In hindsight, when joining the DaC health scheme I was too eager to see it become a success rather than personally shop around to see what else was available in the market place, something that specifically suited me. I later discovered that there are numerous policies on offer, far superior to the DaC scheme and to suit all requirements.
   For example, there was one scheme that apparently involves a lump sum payback in the event that no claims are made throughout the life of the policy. So to all of you who don’t yet have any health and sickness cover, take heed of a health scare that I suffered only very recently which could have resulted in my being off work for some time. With no insurance cover, I could have had the added worry over a lack of finances, so I seriously recommend you do so - but first shop around.

DaC and TaxiCard
In addition to Mr Fenton’s letter, there was also a letter by Mr David Kupler (Y74) in the same issue of Call Sign on which I again would like to expand on the

 same topic - namely the handicapped.
    To those of you who are unaware, several disabled, handicapped and social services contracts are up for tender from Westminster City Council. The first involves the disabled TaxiCard contract that we have had the pleasure of servicing for the past 12 years and which, having reached the end of its present 4-year tenure, is once 
again up for tender. Also up for tender are the Social Services and Passenger Transport Service tenders, both of which we have also been proud to have serviced for several years. Lastly, the Home to School contract which we successfully serviced for several years until two and half years ago, when we lost the contract to a competitor whose bid was more competitive than ours.
 
 Needless to say the Council, as with companies in the private sector, are looking to get the best deal available together of course with the best overall service. In Westminster’s case, the cost factor has I assume, been influenced by the effects of Congestion Charging. This has caused a reduction in the revenue generated from parking meters and fines which, I’m led to believe, assisted in the subsidising of the various taxi transport services. The immediate knock-on effect of this loss of revenue has resulted in cut backs on the services themselves, particularly with regards to the TaxiCard account, with reductions being made on the number of journeys allocated to individual card holders. Exactly how long these cut backs will remain is uncertain and could possibly depend on the future policies of the Mayor’s office.
   As is typical when negotiating taxi contracts, very little can be done with regard to meter fares, so the emphasis is placed either on our peripheral charges, such as admin, gratuity, run-ins, waiting time etc or a mix and match in the vehicles they use. In the past, this has been limited to licensed taxis only, but with licensing of private hire and the likelihood of radio circuits introducing alternative vehicles, there are now more options both in vehicles and the method of allocating the work. It was therefore with no surprise when reading their tender specification document, to see for the first time the breaking up of one of the contracts - namely the Home to School - into 5 separate options. For example, applications can be made to service only those trips that involve wheelchairs, or the trips without wheelchairs, or transporting a greater number of children in larger vehicles such as people carriers etc. Whether or not transporting larger numbers of children in one vehicle is cost effective, practical or suitable to the parents or schools, only time will tell.
   Some of you may be wondering why I’m relaying all this detail to you? Well it’s for two reasons. Firstly, as Dave Kupler said in his letter, prior to his temporary confinement to a wheelchair he admitted giving little thought to the lack of mobility of the handicapped. It grieves me to say this, but that attitude is not uncommon within the cab trade as a whole, particularly when it involves passengers in wheelchairs. There are, of course, justifiable reasons why some drivers avoid this type of work, such as for health reasons. There is also the aggravation and inconvenience - especially in bad weather - when using ramps or straps etc. But in far too many instances, it is simply a lack of consideration or effort to get out of the cab to assist. Fortunately, the number of members on our circuit with this attitude is relatively few, but having said that it is often the few by which we are measured.
   So to all of you who are capable of transporting the handicapped, please make a concerted effort to show your willingness to offer the identical service you would to the able bodied. Be the passenger in a wheelchair, blind, deaf, mentally or physically disabled, please show the patience and courtesy to which they are entitled. It is not a free service, you are receiving the exact same fare as from a fit member of the public. It is also very valuable business, particularly at this moment in time.
   Now the cynical among you might ask why I'm wasting my breath, we might not get any of the business anyway. But that brings me to my second point, because as I write we have just received official notification that we have been successful in  

Allen Togwell
retaining the Westminster TaxiCard contract for a further five years, commencing on 1 April 2004 until 31 March 2009.
   Admittedly, as I’ve already mentioned, the size of the contract is not of the same volume as previously, but nevertheless winning it against such stiff competition is still a great achievement. However, I feel it prudent to mention that in accordance with the policy of most government taxi contracts and the same policy now being adopted by Westminster City Council, the driver’s gratuity will no longer apply. Prior to submitting our tender, I spoke to a number of drivers who regularly covered TaxiCard work and the consensus of opinion was they would willingly accept the loss of gratuity (a maximum of 90p) if it meant retaining the contract.  Unfortunately, since the licensing of private hire where gratuities, run-ins and various other peripheral charges don’t exist, the licensed taxi trade is now entering an era that could see a number changes in the manner in which we operate compared with the past. More and more companies are showing resentment at the idea of a compulsory gratuity, especially when they have had cause to criticise the manner in which the journey was taken or the manner of the driver. In their opinion, it should be voluntary and the amount stipulated at the end of the journey, as is the case when using taxis off the street. So getting back to the TaxiCard account, please don’t let the loss of gratuity affect your coverage of this work. It’s important to remember that the manner by which this work is covered could have a strong influence on the decision makers who decide on who gets the other three council tenders that we are applying for.

DaC Female TaxiCard
Almost finally, it’s quite possible there could be many of you who have neither covered, nor even heard of the Dial-a-Cab Female TaxiCard service. It was a service we introduced several years ago in response to a number of assaults on women when using minicabs.
   The demand for this service continues to trickle over, but not in the manner in which it could - particularly since the introduction of our on-line credit card booking service via the Internet. The principle of the Female TaxiCard cash paying service was to assure females travelling alone that they could travel in safety right up to the moment they reached and entered their point of destination.
   In the likelihood of a campaign to regenerate this service, with possibly the backing of various prominent public figures, I would simply like to remind you of your  role when undertaking rides of this nature. When accepting a Female TaxiCard trip - the status of which will show on your screen - details of your vehicle registration number and call sign will all be available to the passenger for security purposes so that they can verify who you are when you arrive at the pick-up address.
   On execution of the journey, which will now be payable by credit card, the driver is requested to delay moving away from the destination address until the passenger is safely inside. There is nothing exceptional about the service, but when compared to the adverse publicity of the dangers of using bogus minicabs, it could certainly be conceived as being very special.

And Finally…
Lastly, and on a personal note, I would like to thank the many members who emailed and sent kind messages concerning my becoming a life fellow of the Institute of Direct Marketing. I qualified as a member some 10 years ago and out of the blue I was invited to become a life fellow. It’s nice to see any achievement acknowledged, particularly in the cab trade where far too many cabmen play down their ability, preferring instead to emulate the public’s perception of cloth cap and muffler.

Allen Togwell
DaC Marketing
allent@dialacab.co.uk


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