mailshot
Mailshot is your chance to tell the subscribers of Dial-a-Cab exactly what you think. Complaints, compliments or just to write about Call Sign.   This is YOUR paper within your magazine....

You can also email your letters to: callsignmag@aol.com

Fixed Price Rides
I work at night and the Finz is really tough - as is everywhere else. I know we are in a recession, but there is more and more local work coming out. An hours wait for EC1 to EC1 kills you stone dead. I know that is the chance you take, but isn't it about time we started fighting back against private hire? I have spoke to many drivers and asked them about fixed price work ie would they rather sit on EC5 for an hour or more and get a job to N1, E1 or WC1 etc or do a fixed price trip? Many of them said they would rather do fixed price rides. There will always be some who will be upset, but you can't please everyone. Perhaps we could offer for just inside the M25, 20% off the fare and for outside the M25 a fare of £1.80 a mile as Euston and Waterloo?  There is never any trouble covering work from there. What about if DaC sent out info sheets about doing something like this to all our drivers, it's got to be worth a try and drivers wouldn't have to do them. When PH soon become fully legal, we may lose even more work. The BoM have put our subs up while the work is getting less, that doesn't really help! I'm not having a go at the Board, but maybe we need a young salesman who will really put DaC across as the number one taxi circuit .If we don't start changing, we will get left behind...
Dave Raymond (F56)
Allen Togwell replies: Dear Mr Raymond, as someone who has been on our circuit for a number of years, I'm sure you have seen many articles by me concerning the contentious issue of fixed prices - and believe me it is contentious. Exactly how many drivers you have spoken to I do not know and how many who say they share your views are genuine, again I don't know because when you say 'some' will be upset, I can assure you by the amount of ear-bashings I get, its definitely more than some!
For years I've been trying to convince night drivers to ignore what's on the meter when doing a fixed price ride and concern themselves more with time and distance, but without success. A typical example can be found nightly with the S75 account that we have had for the past 25 years. Up until the last negotiated tender, the fixed price mileage rate was £2.50 per mile for the first 6 miles. £2.20 pm for the next 20 miles and £2.pm thereafter. Not a day went by when I didn't have drivers on the phone screaming at me that the fixed price journeys were not lucrative enough. The service suffered and we had to regularly subsidise journeys to get them covered. When we last renegotiated the charges with this account, we were aware of what the competition were charging and tendered accordingly - which was more than your recommended £1.80. Unfortunately, the Mayor's night charge has made matters worse and the complaints doubled both from the drivers and the passengers. The last complaint I received involved a journey going from SW1 to Farnborough in Kent - journey time approx 1hr 10 minutes and a fixed price of £42. The meter showed £65.80... my ears are still burning!
Your comment that drivers wouldn't have to do them is the very problem. Are we in a business to give a service or we are not? You cannot sell a product on the understanding that a client MIGHT get a cab only if the drivers feel like doing it, an attitude that has always been endemic in this trade and one that you obviously agree with. It is the catalyst behind the emergence of the very people, PH, who you are concerned we might lose more work to.
As with any industry, the only way to attract business away from the competition is to be competitive. Unfortunately, many in the cab trade and particularly those so-called spokespersons for the trade, think differently. In their opinion, everybody with a green badge has a divine right to expect top dollar and no competition. Drivers doing solely street work have no control over the meter and when they question why the work from Joe Public is drying up, they should try sampling what it costs to sit in the back of their own cabs occasionally. With account work, we have a choice. We can be as competitive
as we like and fluctuate our charges according to supply and demand, I just find it odd
that so many radio men are adamantly opposed to it, they would rather wander aimlessly searching for a job at full fare than one at reduced cost.
And as for your ageist comment, Mr Raymond, age has no bearing on ability. However, we do have a young, attractive and very efficient lady by the name of Lydia Foulkes heading our Sales department who is doing an excellent job in a very competitive market place, and whilst I wouldn't be so un-gentlemanly as to disclose her age, exactly what you had in mind by "young," I've no idea...

Call Sign After Retirement?
I retired from Dial-a-Cab six months ago after being a member for 35 years and suddenly I no longer get Call Sign, although I would dearly like to keep in touch with DaC (I am not on the Internet). I now live in Spain for most of the year, but wonder whether there is any possibility of going back on the mailing list? I would be happy to pay any costs involved.
Mr E.J.Greenbury (ex D85)
South Benfleet, Essex
Thanks for the letter Edward and I hope you enjoy your retirement. This is one of several similar letters I get each month and if I were to put all those former drivers requesting a copy onto a mailing list, the posting process would take all month! I certainly appreciate the compliment but I'm afraid that I have to say no to most of the requests. However, as you were with DaC for 35 years, I am making an exception in your case ...Ed

Hotel Changes
Those in the hotel industry should be aware that mergers and takeovers in hotel groups and subsequent hotel name changes are leading to an increasing number of confused London cabbies. I discovered this on the way to the HBAA meeting held in the capital the other week. My cab driver said that once they were kept informed of changes by hotel groups via two publications for taxi drivers; Taxi Magazine and Call Sign. It may be that these magazines aren't publishing name changes or perhaps the titles have fallen off the press lists of hotel PROs. If so, please spare a thought for the cab drivers; it is vital for them to be informed to enable our clients to reach the right destination.
Sue Burgess
Inntel [D1]
The above letter was sent as an internal memo from Sue Burgess, the Inntel Operations Director to those in that group's chain. I can only agree - the name changes are an utter nuisance - especially in hotel groups such as Thistle who seem to have a need to call all their hotels by the same name. No wonder Call Sign's Alan Nash of Nash's Numbers is starting to look older! ... Ed

Views On The Early Days Of ODRTS From Oz
I read the January Call Sign forwarded on to me from The Cab Driver office in London and in particular "Call Sign Looks at DaC's Fiftieth Year." The issue was particularly interesting because I was a member of ODRTS from January 1956 until sometime after the circuit moved to Shirland Road. In my time with ODRTS, I was A8 and A1 and a bit later after a short break, I became B33. It was London's finest circuit and occasionally I have flashbacks to those far-off days and especially remember the help the circuit gave to the trade during those early days of Welbeck Motor's minicabs!
   I well remember when, back in those early days of minicabs from June 1961, how valuable the circuit was in helping to move large numbers of cabs to certain flashpoints, such as West London Air Terminal, BOAC Victoria and the coach station opposite.
   In that issue of Call Sign, I was also particularly interested in the feature article on the Penny Post. Everyone who has ever written about the Post Office makes the same mistake. The Penny Black was not the first adhesive stamp, that honour goes to William Dockra who set up the first post office in the former London home of Sir Robert Ady in the City of London (Lime Street) in March 1660. These stamps were triangular and samples can be seen in the British Museum. It is also well worth recording that the letters were both collected and
delivered by London's licensed Hackney Carriages in their so-called 'Letter Coaches'.
   I liked that feature on the early days of ODRTS and also the send-up of Anthony Browne as 'Prat of the Year.'
   Well Alan, I have rambled on a bit as is my wont, so I will close by now wishing you and yours all the best in the coming year. Keep up the good work in Call Sign and I look forward to the next issue.
Phil Warren
Townsville,
Queensland, Australia
Thanks for the letter Phil. I hope life in Australia is going well for you...Ed

AGM Election Result and Postal Voting
I must unhesitatingly congratulate the current Board under Brian Rice's very capable Chairmanship for all that they have done over the past year under such trying circumstances and I am delighted at their re-election. I've often said that a business is only as good as it's management. If the management are poor, then so is the business. Our management team are good and deserved our votes. Congratulations to them all...
   The AGM for DaC is always an important event as it allows free speech in order to air personal points of view and because of this very democratic method, should eventually lead to an understandable and correct conclusion, allowing a variety of subscribers to make their feelings known. Numerous points are made by subscribers, some valid issues are raised, discussions take place with the expected audience outburst, the subject matter is often 'thrashed-out' for several minutes, numerous localised arguments take place in the hall, the calm is interrupted for a while when bullets start to fly, then some kind of peace is restored and the AGM proceeds. Soon the aforementioned comments could well be repeated...!
   Every year these things happen. When we leave the meeting and because recent years' overall attendances has been disgraceful due to the absence of those who choose to vote for the next BoM by post, the issues raised and discussed on the day by the assembly have to me and I'm sure others, not been realistic, correct or even representative of our full membership. How on earth can 

an honest and realistic appreciation of any issue be understood or appreciated by anyone not in attendance on the day?    
   How can an all important and worrying matter be made
aware to the assembly if people are not there? How can YOUR future be fully understood and
explained in detail when serious competitors' actions are taking place that you are probably unaware of? At our AGM, there were so many issues raised by a number of very intelligent guys where it was necessary to have a full compliment of subscribers attend and although voting did take place from the floor, the poor attendance cannot possibly give us a true and accurate figure.   
   If I had been a member of the BoM, or even the Chairman, I would have been disgusted and dismayed by the poor turnout as I consider the AGM to be one of the most important events in the company calendar. Over recent years, the physical attendance at AGM's has reduced with the majority relying on the postal vote rather than attend in person. Let's make one thing clear - the postal vote only allows individual decisions on who the next BoM could be - it does nothing else! It does not permit or allow postal voters to vent their feelings or thoughts on the numerous issues of the day or for them to make positive or constructive suggestions or to expound on how they see things for all our futures. 
   What it does do is to totally undermine the day's events, it reduces the full understanding and appreciation of important matters, it allows ignorance on a variety of issues, it contributes to the apathy of so many members, it is an insult in to our Chairman and his Board of Management who have worked so hard throughout the year to consolidate and build our company and it allows the disinterested and weak subscriber to feed off the backs of others. It is also insulting and rude to DaC staff who assist on the day - which also rubs off onto those who did make the effort to attend. Worst of all is that a decision has already been made before the AGM by subscribers who did not hear the thoughts and arguments on the day, thus undermining everything that takes place on the day. Consequently the chances of being elected for almost any new candidate wishing to stand against the current BoM is immediately dwarfed, because whatever they have to say on the day, good or bad, will not be heard by a maximum audience and this surely must be wrong.
   Knowing that our general industry has constantly experienced so many un-businesslike approaches is bad enough, it has certainly been threatened in so many ways by almost the entire world - particularly today! For DaC with its 50 years of experience and with so many past and wonderful personalities who have contributed so much to this company's existence, postal voting to me is an insult which should never have been allowed.  The postal vote is an impersonal and definite threat to our well being because our strength should be in our numbers. How can 150 or so subscriber's comments have this much-needed strength if over seven times this number choose to stay away?
   I am concerned in seeking a way to stop postal balloting, it is not doing us any favours at all. It is stemming our progress, which is so important today when one considers and appreciates the world situation quite apart from our own company. This could easily effect the economic climate for each one of us. 
Our Chairman understandably stated at the AGM that because of the rules of our Society, he could not stop the postal vote there and then, but that it would need a Proposer and Seconder for the next AGM in a years time. Whilst I and others would like to see the immediate removal of the postal vote NOW and if the BoM consider that it is not worth calling an EGM just for this purpose - which I fully understand - then I for one would be quite prepared to wait a year and then make the proposal as stated above.
   If my positive suggestion for the removal of the postal vote is eventually taken-on-board and where any subscriber is genuinely unable to attend an AGM due to any legitimate reason, that would be acceptable. But other than this and where any subscriber fails to attend, then a £100 fine should be implemented unhesitatingly.
   Whether we like it or not, we are small businessmen in our own right, coupled with an agency operation linked to DaC where we each own one share. In other words, we each run our own business. I think that it's a pretty poor show that as businessmen, we are not prepared to spend just a few hours once a year at a London venue to hear and discuss the progress of our business, to be updated on London and national events and to be given the opportunity of being elected onto the BoM.   We've had a huge compliment paid to us by an investment company - Sovereign - who consider that we are worth investing in, irrespective of it going through or not. Let each one of us have the good sense to vote for the postal vote to be removed once and for all and return to a full house where a fair and responsible hearing can be given on all the issues of the day.
   Please don't simply read and chuck out my comments, because I believe in my heart that each and every subscriber does accept the need more than at any other time in our history, for them to attend personally an AGM in order to understand and appreciate the problems of the day and to offer their thoughts, ideas and backing of actions taken.
   I thank you in advance for your understanding and decision to stand with myself and others on this matter and I look forward to a packed assembly next year or earlier.
Ronald S. Colman (J09)
Thanks for your thoughts Ron, postal balloting did take a hammering at the meeting! My view has been made clear many times in Call Sign, I voted against postal balloting but it is fairly obvious that the large majority of subscribers don't really care about AGMs etc. But I wish you luck in changing their minds... Ed

How To Increase AGM Attendance...
The AGM will undoubtedly be covered in the main section of Call Sign, but I wonder if I can use the Mailshot pages to add my own observations. Having skipped breakfast, I arrived at 10.45 and after finding a place to park, the most important consideration for me was to get a cup of coffee. All I found was a table with some used cups and an empty coffee jug. Putting
the Society before minor inconveniences, I found a seat in the hall and looked forward to some stimulating and informative debate, which would offer radical and constructive proposals.
   Apart from a plea by one member urging the Board to sort out the traffic congestion in London, about 50% of the discussion consisted of drivers complaining about other members not attending the meeting and voting by post without having a chance to hear arguments for or against proposals, or addresses given by candidates hoping to get a place on the Board.
   There was a 'catch 22' situation, with no change possible without the votes of those who were not present and with little prospect of a postal vote accepting compulsory attendance for the future. However, I have a solution...
   To start, the venue should be changed. Nothing really wrong with The Old Brewery, but nothing particularly brilliant about it either. The next A.G.M. should be held at the Dorchester Hotel. Sufficient coffee and pastries should be available and at 1pm, an extended break for a fine lunch. Everything from gefilte fish and roast beef to Alu Punjabi and strawberries should be available to cater for all tastes.
   Speeches can be delivered whilst petit fours are served and to make sure that nobody leaves early, the belly dancers and Chippendales will only perform after the voting has taken place!
   If we cannot make attendance compulsory, then meetings should be so wonderful that everyone will be clamouring to gain entry.
Laurence Kelvin (W88)
Your idea is ok, Laurence, but I have already suggested to the Board that everyone who attends next year's meeting will be given a brand new taxi free of charge. That should ensure a full house with standing room only. All we're waiting for is Corgi to promise delivery on time. Whadya mean you thought I meant real cabs... Ed

Editor Criticism at the AGM
I must commend the way you answered criticism concerning the way you were verbally attacked by a driver (who I won't mention). Keep smiling and don't let an idiot deter you from the excellent job that you are doing.
   Can I through Call Sign, thank all the drivers who voted for me at the AGM and also congratulate the re-elected BoM. I hope they can keep up the good work under the stewardship of Brian Rice. I'd also like to commiserate with the other prospective Board Members who obviously put in the time, effort and enthusiasm in addressing their audience. Once again, a big 'Thank You'...
Russell Hall (G44)
Thank you Russell and thanks to all those who phoned and text me after the meeting to
see if I was ok after claiming that I looked pale! I was somewhat annoyed after inaccurate claims were made about Call Sign and me, but I survived. Thanks anyway...Ed

Postal Balloting
The AGM for the hundred or so members present was run in a professional way with some lively discussion, friendly banter and hardly any personal attacks - something that has spoilt past meetings. However, the AGM reinforced my belief that postal voting is fundamentally wrong for us. With members standing for election and re-election, how can you ask a question of them or assess their character without being at the meeting? A painfully brief CV in Call Sign is woefully insufficient.
   About 10 years ago we were trading on a day-to-day basis as our bankers wanted to foreclose on us. At that AGM, we were asked through a show of hands to have our weekly cheques delayed by 2 / 3weeks and to keep our roller bonds (after they had matured) in the Society for as long as possible. All this was to aid cash flow. The feeling and passion in the hall got an overwhelming YES vote. I hate to think what the outcome would have been had it been down to a postal ballot. The postal ballot does nothing to encourage members to stand for election. I felt embarrassed for the membership, the prospective candidates and myself. The candidates bravely gave an election address knowing the result was a foregone conclusion; this said I admire their courage.
   I also feel a rule change or procedural change when the proposer and seconder cannot be bothered to attend the meeting to discuss the proposition should be deemed void. If nearer the next AGM you see a proposal to amend or change the postal ballot, before blindly putting an 'X' for or against, please study it carefully as our Society as we know it, may depend on it.
Colin Jenkins (Y22)

Thanks For The Memories...
I must commend one of your amazing drivers. I had heard that London cab drivers were the best in the world,

but even I was amazed at the help given to my husband and I on our London trip. Our bellhop told us about a restaurant on the Thames called XO but had no
address, so we took a cab expecting him to know it, but he didn't. It was only when we
mentioned that we though it was situated close to Waterloo railway station that he realized that it must be the OXO Tower!   Being a Sunday, we were not sure if it was open so he typed in a message on his computer asking for the phone number and it came back in around 30 seconds. The equipment you have in your cabs is sensational and had we not been rushed, I think my husband, as a computer programmer would have wanted to take a closer look! The driver then stopped curbside, dialed the number and booked us a table!  That brief encounter made our stay in your beautiful city complete. Please thank that driver for us. I know he was with your company as he gave me your email address.
Sharon and Hayden Levene
Sweetwater, Texas, USA
Thank you Sharon, but I did tell you to add that not only was the driver a big help, but also incredibly good looking! I'll accept the thank-you though - and I forgot to charge you for the call! ...Ed - or to you, Alan!

Making Sense of Fare Increases
Once upon a time we had fare increases that made some sort of sense. Up to six miles or the equivalent in time, we'd get one rate, over that we got fare and a half; three percent of that was three percent, simple as that.  When you had an increase you knew what it was. Now my mind just boggles trying to work it all out. November 2001 and we were just getting over foot and mouth but starting to feel the effects of the slowdown in America. Those crazy Thursday and Friday nights with every City bar full to overflowing were becoming a distant memory. A
large proportion of the reason for Ken's night-time incentive were now redundant and no longer working in the City, no longer going out drinking in it and no longer going home from
it. But hell, lets go ahead and implement it anyway...
   And so it was. We were given the same rate as before during the day, but from 8pm till 6am we got fare and three fifths up to six miles and fare and a half there after, and at weekends fare and a quarter up to the six miles with fare and a half from there on. All we had to do was agree to go twelve miles if asked. Still quite simple even for me to work out, apart from changing all the distances to metres instead of yards - I had to get my calculator out for that bit. Next came the April increase, in June I believe it was.
   OK, so now I've got used to metric we're back using yards again! We get an increase on the day rate up to six miles with last
year's fare and a half there after, an increase on the weekend rate up to six miles with last years fare and a half there after, no increase on the night rate up to six miles with last years fare and a half there after. From this I have concluded that fare and a half is now actually fare and two fifths.
   We are now approaching our next annual increase, now known as the "approximately eight monthly increase" and can look forward to a 3% increase, loss of the 40p extra passenger charge, loss of the night rate from 8.00 pm to 10.00 pm, in return for a £2.40 flag fall which is of next to no financial benefit to us whatsoever, but will give our passengers the impression that we're making more money out of them than before. And as for what fare and a half will be... well your guess is as good as mine.  What is going on? I can't help feeling we're being shafted with science. All I know for sure is that I'm not taking much more now than I was seven years ago.
Baffled Bill Kibble (K86)
PS: Does anyone know anything about the grey tower type structure on top of the building opposite Kings Cross station by Gray's Inn Road? I've always wondered what it is...
   You're baffled, Bill? I had to read your letter at 3 in the morning - but I think I agree with you! And can anyone help Bill with his end-of-letter query? ...Ed

Lou's DaC Visit
I would like to take this opportunity to thank Brian Rice for taking the time to show me around Dial a Cab recently. I felt very proud to know that I was there at the beginning of two-
way radios in taxis and to see how far Dial-a-Cab have brought the trade gave me a warm glow, knowing that all my efforts over fifty years ago are now in very safe hands. The professionalism that Brian showed in the way he runs and organises the company would put many big businesses to shame. I would also like to thank Alan Fisher for his time in interviewing me and showing so much interest in the beginnings of RODA taxis. I also wish that I were fifty years younger so that I could work with such a bevy of beauties such as those that I met at DaC!
   Once again my sincere thanks to you and all the staff at Dial-a-Cab for making my day so interesting and enjoyable. I look forward to being with you in June to celebrate your fiftieth anniversary.
Lou Dunn (ex-B07 RODA Taxis)
London E10
It was a real pleasure to meet you Lou. There must have been something in the drinking water in the mid-1950's that allowed gentlemen such as you to not just reach the age of 93, but to still look so well and be so active. By the way, Nuala and Val in Driver's Services want to know what you're doing Saturday night! ... Ed

Prat of the Year
In the December issue of Call Sign, you published a photo of the LTDA-caught Prat of the Year. I don't know if anyone else was considered for that honourable title, but I certainly have a few nominations of my own. And wonder of wonders - they all come from the same building which is located not too far from Penton Street, Islington. Placed third on my list was the individual who used a stopwatch to time the wiper blades between 'intermittent' and 'normal'!  Following close in second place was the person who decided that we at Dial-a-Cab
must not advertise our circuit on tax disc holders in case our passenger see it - well that's
what I've been given to understand. In future, should one of our cabs appear alongside me displaying the DaC logo, I shall tell my passenger to close his / her eyes until the "danger"
passes! But my Lords, Ladies and Gentlemen, for my number one spot I look no further than the twit who, during last year's World Cup Finals, ordered a number of drivers at Liverpool Street Station to take down their Flags of St George that they were proudly displaying in their front windscreens in support of the England team, because it was considered to be racist! The only racist in my view was the twit who gave the order! I believe that he climbed down when
one of the drivers threatened to phone a newspaper. The reason was suddenly amended to the
offending flags possibly causing an obstruction "...and would they mind moving them to another spot."
   But moving away from Penton Street (in a south westerly direction) surely the above three fade into insignificance when I nominate the REAL Prat of the Year, the Rt. Hon. David Blunkett, our Home Secretary.   When asked what action he was going to take to stop the flow of asylum seekers, he wrung his hands and said that it would take millions of pounds and a number of years for us to get out of our obligations, as we had signed up with the European Convention on Human Rights "circa 1950!" But how about OUR human rights?   Times are a-changing and very rapidly too. It seems that this convention means that we cannot kick anyone out of this country if there is a danger of these persons being persecuted when they get back to their own country - even if they have an unsavoury record.  What a load of cobblers! So far as I and most people are concerned, we are living in what could be described as a 'State of Emergency' - something that last happened during the 39 / 45 war. So we must take the necessary action and if it upsets our European allies, then tough! They do what they want to do when it suits them, so let us do the same and s-d the lot of them!
Sam Harris (S95J)
Thinking of getting a cab passed this year, Sam! ... Ed

Improving the Amount of Work...?
During 2002 I have seen my credit work reduced drastically, my subs increased by 7.4%, large companies closing their cab accounts and other accounts being more selective as to the
type of journey a licensed cab does. Airport trips are a rarity since the Heathrow Express arrived, all of which is bad news for we drivers.
   This has all been caused by a lack in tourism, a slow-down in the economy and a general cut back by our clients. We read regularly in Call Sign how the BoM help our clients with all the new technology that has recently been installed and we have all noticed more drivers on the circuit to cover the work, but my question to the Board is: What is being done to help the driver?    How can we get back some of the work we used to do regularly ie airports etc? The way I can see things going (and I'm sure Ken Livingstone likes it this way), is that we will soon be doing only short runs around town, almost the same as the local minicab, but picking up from bus stops or people with shopping. I believe it is time to fight back now before we lose it all to the cars.
   We should be looking at run-ins, waiting time and the amount of gratuity being paid for each trip. That is not just the drivers, but also the handling charges added on by the company. If a fare is £40 and the driver gets 10% extra, then a handling charge of 10% is added + VAT. This means that the customer will receive a bill in excess of £56 and that is where I think we are losing the battle. I would certainly do an airport trip without a gratuity in the present climate and we could retrieve work back from our many clients, big and small, who are currently using other forms of transport who come nowhere near our standard of professionalism. It's all a matter of price... not quality these days!
   It is another story at night due to the current meter.
   We have a meter that is too cheap at the bottom end and too expensive at the top, but I believe this can be overcome with some initiatives from the Number One taxi company in the world with the best drivers, but a Board who are not taking the initiatives we expect from them.
Joseph Hornstein (K78)
Before passing you to the Chairman for a reply, you may be interested in knowing that the VAT you refer to only applies to the service charge - not the fare or gratuity...Ed
Brian Rice replies: A very interesting letter Joseph, you have asked lots of questions and then answered them. As a coincidence, Allen Togwell's article this month covers many of your points, so I won't go over them again. However, your last point is that we are "...the number one taxi company in the world" with a "Board who are not taking the initiatives we expect from them." So I am a bit confused as to how we became the number one taxi company in the world...?


logthumb.gif (1312 bytes)

March 2003 Call Sign Home Page

Powered by NetXPosure


Copyright © 1997-2003 Dial-A-Cab Ltd, All rights reserved.