Right-handers beware! Things will be taking a sinister turn on August 13 as left-handers mark the 11th annual Left-Handers Day celebrations by declaring their homes and offices 'Lefty Zones' where right-hand dominance will for once be banned! The 28,000 members of The Left-Handers Club and thousands of visitors to the www.left-handersday.com website, will be celebrating their sinistrality by turning the tables on right-handers, who will for once experience how awkward and frustrating it can be living in a 'back-to-front-world'.
   Organised by the International Left-Handers Club, the purpose of Left-Handers Day is to create awareness among the right-handed majority - in a light-hearted way - of the problems right-biased design of everything from scissors to sinks, chequebooks to computer mice or musical instruments to microwaves can have on the 13% of the population who do not use their right hand for tasks.
   Visitors to the website can win prizes playing a host of games and activities online, including Celebrity Treasure Hunt and the Sinister Quiz. This will not only reveal the fascinating background of this once forbidden trait, but also highlight the strengths and attributes left-handers bring to society today. They can read greetings from famous lefties, join the lefties chatroom and discover what jobs and hobbies left-handers prefer.
   One final warning to all right-handers who venture on to the site - if they should happen to win one of the many prizes being given away, just remember it will be left-handed and they have to use it! After all, it is Left-Handers Day...!

Since my last article, it appears that business is a little busier. From a Sales perspective, we have certainly been picking up pace. The question that everyone seems to want to know is when things will get back to where they were? Realistically, I don't think that will be for some time, therefore it is critical that we continue to work as a team - the objective being to make sure DaC continues to grow well into the future.
With the celebrations of our 50th anniversary having had such a ripple of envy in the trade, it was a privilege to have joined in with the festivities. Having played host to many new clients, I want to thank them all for joining us. After the party, it was the icing on the cake to receive the wonderful messages of thanks and salutations from those who shared the evening with us. It was a testament to Dial-a-Cab and a great way to thank all of our customers for their valued support. The evening really showed what sets us apart from the rest.

 New Clients Update
To update you on what the team have been up to since we last spoke, we have opened 87 new Corporate Accounts, 58 additional Corporate Accounts and 111 new Personal Accounts. In addition, our Credit Card sales are going from strength to strength with some recent presence on radio, which has also helped to raise DaC awareness.
   I would implore you all to be aware that some of our many new accounts have told us about their unpleasant experiences with previous suppliers and who would
   

Driver Generated
Leads
May I take this opportunity to thank drivers for the quality of leads that I have been receiving leading to five sizeable new accounts being opened. When leads generate an appointment and an account is opened, there is an incentive scheme in place to you all. Please contact me by phone on 0207 251 0581 (ext 671) or email me on lydiaf@dialacab.co.uk .

Lydia Foulkes

DaC Sales Manager