New Account - University College Hospital
Contrary to what you may have read in the trade press, the NHS does not necessarily prefer to use minicabs rather that licensed taxis and a new account won by Dial-a-Cab could help to prove that point.
   However, like all new accounts, it needs your help and consideration to the passengers and hopefully, this account could grow to be a very large and rewarding for both parties.
   The passengers will be prospective patients who will be going to the Middlesex Hospital for assessments, treatment or  operations and then returning home (not as a wait and return).
   This new initiative, the London
Patent Choice Project, is funded by the Government. They have

  set an objective that if a patient has been on the waiting list of their local hospital for 6 months or more, they will be contacted to be given the choice of whether to remain on the list or be treated in another hospital elsewhere - for example in London. The obvious objective is to get treatment to patients as quickly as possible and to help cut down waiting lists.

How the Account Will Work
This is how the account will work. Please bear in mind that

the passengers are prospective patients and may require assistance plus a little TLC...
   Appointment times will have been made for the passengers at the Middlesex Hospital, therefore it is obviously important that you get them there as soon as possible, but please bear in mind that the passenger may be nervous.
   You must make your own contact, either when picking up from a home address or from the Middlesex Hospital if taking a patient back to their home.
   Please advise Dispatch of any problems whatsoever. This is a very new project between the NHS and Dial-a-Cab and we all need to work together to turn it into the success we know it can be.

Michael Son