Regular readers will no doubt have read about the group of taxi drivers - 25% on Dial-a-Cab - who together formed the Fiscal Shares Club. The idea of the club is that the twenty members each invest an amount of money into a joint 'pot' which is then re-invested into the stocks and shares that members feel can earn them a profit in either the long or short term.
   Having already appeared on Carlton, BBC2 and the US money channel, Bloomberg, the latter
invited them back again to put their portfolio before the eagle eyes of Shares Magazine's money expert, Nicole Swift.
   Call Sign was at Finsbury Square on May 10th to see Bloomberg presenter Sara Lean film the intro to the programme which went out one day later to Europe and also, hopefully, to the USA.
   After eight 'takes' of the age-old cabby's TV intro of talking to the camera about the subject, turning around and calling 'Taxi' followed by the exact person you were hoping to interview driving up to accept the 'hiring', Sara climbed into John Dixon's (B67) taxi. Already in there was fellow member Mark Rayner (V57). John - resplendent in his DaC polo shirt which was probably seen around the world - then miraculously appeared in the back of the cab and both he and Mark answered all Sara's questions on camera. The questions were based on the Club's judgement and how successful their "hunches" had been. Off camera, the Club's PR man Martin Hizer (M47) was standing by hoping that Sara would invite him to squeeze into the cab, but no invite came!
   Sara asked Mark about their biggest disaster: "Easy" said Mark, "that has to be Arena Leisure." Back in the Bloomberg studio, Nicole Swift disagreed. It wasn't the greatest buy for what they

The DaC Money
Men on TV Again

We do all our own stunt work at
Bloomberg TV

Presenter Sarah Lean calls a cab

were looking for, but in the long term it should build nicely.
Nicole went on to say that they had made a 27% return over the past 12 months, which certainly looked good on paper. Then she looked at three of their intended buys; Oystertec, Bett Brothers and Henry Boots. All of them, she explained, had strong possibilities and the Club could do well with them.
When Sara Lean asked John whether he based the Club's buying on passenger's hints and information, he told her that he

John Dixon (B67) makes the most
of his first acting opportunity

John Dixon and Mark Rayner (V57)
tell Sarah that they don't require make-up!

used his own nose to look around him as he drove along to see what was succeeding by drawing in the punters and what wasn't. Then a democratic vote decided whether to buy or not. That, said Nicole, was a good strategy and would get them further than chancing their luck on passenger tips. All in all, it was a Bloomberg thumbs-up for the Fiscal Shares Club which showed London Taxi drivers in an excellent light, and the DaC logo which once again was seen around the world...

The DaC Money Men on TV Again

The DaC Money
Men on TV Again