Happy, Healthy and Prosperous New Year.
The Y2K activities of our senior clients proved to be a challenge, but once again a challenge which we as a business met head on with the result being another group of customers singing the praises of London's No 1 service provider - DIAL-A-CAB.
During my time working for Dial-a-Cab, I have come to learn that there is in no greater method of motivating the team within Brunswick House than to question their ability to solve a problem.
   While companies were suggesting that the option should be used by their employees to use local minicab firms to bring them in from outlying areas, our attitude was, give us everything or nothing. Our bullish attitude certainly struck a cord with a variety of our clients who were amazed at the confidence we continued to show throughout the numerous meetings we were asked to attend. The analogy I was able to give was of a synchronised swimmer whose trick is to be seen as the epitome of collective calm above the water, whereas at the same time, under the water their legs are thrashing around at a phenomenal rate.
   The lower half of the Dial-a-Cab synchronised swimmer was a team headed up by Keith Cain who was ably assisted by Jason O'Brien. The team became the sole point of contact for all senior customers wishing to book taxis for the period running from the 31st December through to 3rd January.
   As an example of the task they were asked to manage, from one client alone we received two hundred emails, which normally

consisted of several bookings on each, along with the additional problems of cancelling and changing bookings.
   The good news from the customers point of view is that there were no IT disasters, which enabled us to destroy the rather scary contingency plans we had been handed.

Deutsche Bank
Anyway that's enough of the old Millennium! Plans are already being drawn up on how best we can utilise the highly impressive new driver terminals. The Sales team has been armed for the last three month's with the computerised graphics of the new terminal, along with a full briefing on the obvious features and benefits it will be embellishing the market place with.
   Protracted negotiations are taking place with four large corporate taxi users who all seem extremely impressed with our shortly to be improved service portfolio. WATCH THIS SPACE...
   Just a quick word on Deutsche Bank. In their words, they are delighted with both the response and the attitude of our drivers and the outstanding commitment within DaC to make this project work. Their volumes are exceeding even our wildest expectations with further increases to be expected in the near future. There was obvious 

trepidation on their behalf during the Christmas period with their previous supplier trying to convince them that our fleet size would be a handicap. Thankfully our contacts are able to see through the scam which is presently being instigated by our two major competitors who are sadly trying to mislead the client  by quoting hugely inflated fleet sizes.
   It reminds of that old adage, It's not the size that counts, its how you use it!

Goldman Sachs
Prompted by a conversation I had with one of our drivers recently, I have been making a point of late of asking drivers about their understanding of the set-up with Goldman Sachs, especially the rank at Shoe Lane EC4. I was amazed at the response. Every driver claimed to believe that the rank was solely available for Computer Cab taxis and that the only work we receive from the account comes from a building in Distaff Lane.
   Every bonafide Goldman Sachs employee who has been authorised to use the taxi service will be issued with a Corporate taxi card which can be accepted by either a Dial a Cab or Computer Cab taxi. A passenger leaving Peterborough Court will enter the next cab on the rank, irrespective of which taxi company they are from. They will give the driver their card and at that point they will furnish you with a pin number. The agreement really is FIRST COME, FIRST SERVED! Give it a try.

David Adelman
Head of Sales
PS. Happy hunting...Even the football team is winning!